Read all about Market trends

Orbea's 15,000 m2 assembly plant in Mallabia, Spain has a paint shop on the first floor as well as four assembly lines. - Photo Orbea

Spanish bicycle production remains strong despite drop

MADRID, Spain - Bicycle production in Spain reached 171,200 units during the first half of 2024, data from the Spanish Ministry of Industry and Tourism shows. Although this represents a 6.4% decrease on the same period last year, production has grown to around 30,000 units per month during the second quarter of 2024.

VeloBank predicts that the market development of e-bikes may be faster than in the established markets. - Photo Chrostowski Rowery

Polish e-bike market value close to € 300 million

WARSAW, Poland - The total value of the Polish e-bike and bicycle market combined is expected to reach PLN 4.9 billion (€1,13 billion) in 2024. Also the sale of e-bikes has started to increase significantly and is already valued at PLN 1.25 billion (€ 289 million).

Market recovery emerging in 2024

Market recovery emerging in 2024

Whereas spring 2023 didn't offer an upturn in e-bike and bicycles sales, setting the course for much of the rest of the year, market indicators are suggesting that 2024 could be the year of stabilisation within bicycle market. Major indicators in the Netherlands and Germany are already pointing towards slow but steady recovery in these major markets.

E-bike adoption in the US has been slow, particularly for commuter use. – Photo Shutterstock

Can US e-bike sales reach 50% market share by 2030?

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.

As crowded warehouses facilitated a huge dip in e-bike imports, now for the first time in 12 months the number of units imported into the EU matches the same level as the previous year. – Photo Bike Europe

Rising e-bike imports signal market recovery in EU-27

ZEIST, The Netherlands - With 81,353 e-bike units imported into the EU-27 in the month of May, this almost matches the 83,000 units imported in the same period as last year, the latest Eurostat data shows. No doubt encouraging another sigh of relief for the bicycle market in Europe, e-bike imports per month have only continued to rise in 2024.

“With financial investors needing to divest more mature assets within the next couple of years, it becomes increasingly clear that the bike market will see a corresponding rise in M&A activity starting in 2026 to 2027,” the Houlihan Lokey report concludes. – Photo Shutterstock

New wave of M&A deals coming in bicycle industry, study predicts

LOS ANGELES, US - "The bicycle industry can expect a gradual recovery with significant upside in the medium to long term, with 2026 and 2027 marking pivotal years for increased mergers and acquisitions and investment opportunities." This is the conclusion of a new report led by global investment bank Houlihan Lokey. In contrast to the current market conditions, the study indicates that another boom period for the industry is also possible before the end of the decade.

The fatbikes were seized by the ILT because they may not meet legal requirements and could pose a risk to the safety of riders and other road users. – Photo ILT

Dutch authorities seize 3,500 fatbikes from Chinese manufacturer

THE HAGUE, The Netherlands - Approximately 3,500 fatbikes have been seized by the Dutch authorities due to not meeting the legal requirements of an e-bike, but that of a moped. This requires a different type approval. Fatbikes, in some cases tampered with, have become immensely popular amongst younger riders in the Netherlands prompting calls for more law enforcement in the market.

Burkhard Stork of German industry association ZIV presented the latest data in the day before Eurobike opens its doors. -Photo Bike Europe

ZIV at Eurobike opening: 'German e-bike market fully back on track in...

FRANKFURT, Germany - Despite reports of ongoing high inventories in the market, German trade organisation, ZIV, presented an optimistic outlook during a market update on the day before Eurobike fully kicks off in Frankfurt. "Sales of e-bikes remain at a high level, and the overall market situation is characterised by healthy consumer demand," ZIV managing director Burkhard Stork stated when advocating the significant growth potential for the industry.

According to CONEBI investments remained strong at over € 1.9 billion in 2023, slightly below the € 2.1 billion recorded in 2022. – Photo Bike Europe

E-bike market share in Europe reaches 30%, but industry struggles

BRUSSELS, Belgium - E-bikes have become the top electric vehicle choice for European consumers, offering mobility, leisure, and health benefits. The e-bike also brought the much-wanted reshoring of production: e-bikes for European markets are predominantly made locally. While the e-bike continues to gain ground, bicycle sales have slipped away.

While the industry is still occupied with restructuring the supply side, there is still an increase in the number of trips made with micromobility products. – Photo Shutterstock

McKinsey forecasts e-bike market value to five-fold by 2035

ZEIST, the Netherlands - E-bikes are the leading micromobility category in Europe. It accounts for almost 37% of the European micromobility market today. This share is expected to increase to 50% at a total value of more than €100 billion in the next decade.