Thule has long been committed to sustainability, with a goal to become carbon neutral by 2030. The company has been integrating environmentally responsible practices across its operations, from using renewable energy to adopting sustainable materials in its products. This partnership with reTyre aligns closely with Thule’s sustainability goals, as both companies share a dedication to reducing their environmental footprint.
The Thule Chariot Cab, known for its durability and versatility, is getting a sustainable update as part of this partnership and will be featuring reTyre tyres. These tyres are designed to offer excellent performance while being fully reusable, contributing to a more sustainable product lifecycle. In addition to the tyre upgrade, the Chariot Cab will also feature some other design and material upgrades, further enhancing its appeal to eco-conscious families.
Showcased at Kind + Jugend 2024
The brands showcased this partnership at the tradeshow Kind + Jugend 2024 in Cologne in August. Attendees saw the updated Thule Chariot Cab on both stands, complete with reTyre’s tyres, which exemplify the possibilities of integrating innovative, sustainable materials into high-performance products.
"The showcase of the Thule Chariot Cab featuring our sustainable tyres at Kind + Jugend 2024 drew significant attention. This partnership is an endorsement of our shared commitment to sustainability, and highlights Thule's leadership in driving innovative, sustainable practices across the industry," states Ben Evans, CCO at reTyre.
This article is sponsored by reTyre.
