France

British bike brand Whyte has signed an exclusive distribution agreement with Royal Vélo France (RVF), the premium French distributor.

As cargo bikes have become an increasingly important part of urban mobility, reliability and safety are more than a matter of convenience. Hutchinson's new Republic Cargo is designed to provide the puncture protection, load capacity and everyday durability that cargo bikes demand, all year around.

SUPER73, the American lifestyle adventure brand specializing in electric bikes, is taking things a step further with the expansion of its European distribution network with three new official partners in France, Switzerland, and the United Kingdom.

Gilles Lapierre, former managing director of Cycles Lapierre, has broken his silence following the Dijon-based company's placement under judicial reorganisation. In a statement, he addresses the current situation of the brand, defends the record of his years at its helm and says he is prepared to contribute to a solution aimed at preserving both the company's activities and jobs.

No less than 10,000 e-bikes and e-scooters seized in the course of the European Public Prosecutor's Office (EPPO) investigation Calypso have been auctioned at bargain prices. According to EPPO, the sale generated €1.85 million, a small part of the financial effects from the ongoing investigation. "This is not what we want, and we would rather have them scrapped," said an EBMA spokesperson representing the European bicycle industry.

The Commercial Court of Dijon has officially opened the judicial reorganisation (redressement judiciaire) of Cycles Lapierre as it seeks independence from the now-bankrupt Accell Group. The French brand's CEO William Perrier is happy with the development: "We've got an opportunity. It's up to us to transform it into a future."

The Rebirth Group, owner of bicycle brands including Solex, Gitane, Peugeot Cycles, Cowboy and Angell, is pursuing an increasingly ambitious consolidation strategy in the European bicycle industry. At the same time, the French group is facing mounting financial and legal pressure, including eviction proceedings, unpaid debts and historically substantial losses.

Following Accell Group's Dutch suspension of payments, international subsidiaries are taking control of their own fate. Cycles Lapierre has filed for judicial reorganisation in France, while Accell UK & Ireland (Raleigh) has lodged a notice to appoint administrators.

A lively and dynamic tradeshow is not what you would expect in a gloomy market like France's. Still, that was the case at the Pro-Days event in Paris, which took place only a week after Eurobike. The total market volume in France decreased by 6% in 2025, while revenue was down 4.8% year-on-year. Moreover, this was the third consecutive year of market decline, and there is no outlook for sales improvement. Under those circumstances, you don't expect a dynamic trade fair, yet that was still the case.

The French market has yet to find cause for optimism. In that context, the financial struggles at the O2Feel brand are no surprise. The northern France-based e-bike brand and assembler has been forced to apply for insolvency in self-administration.

The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?

All indicators for the 2025 French market were negative. The total market volume decreased by 6%, while the revenue was down 4.8% year-on-year. The average retail price declined slightly, and the e-bike sales dropped 16%. This contraction comes amid a challenging economic environment but also reflects a more structural shift: the end of the post-Covid catch-up effect and the withdrawal of purchase incentives.

Decathlon S.A. reported steady growth in 2025, even as market development across the sporting goods and bicycle sectors remained uneven. The French retailer reports increased revenue and profitability. At the same time, limited disclosure around category-level performance, especially in cycling, leaves open questions about where that growth is coming from and how sustainable it may be.

GfK research in the Netherlands, Germany, France and Belgium highlights four trends in purchasing behaviour and priorities when buying an e-bike. The e-bike is no longer just a recreational luxury but is increasingly becoming a serious mobility alternative that influences daily travel behaviour.

Fatbikes have been flagged by the Union des Entreprises Sport and Cycle (UESC) as the overwhelming source of non-compliant e-bikes on France's streets, accounting for 94%. The union published a report last month raising the alarm on the increasing number of vehicles marketed in France as e-bikes that do not comply with current regulations.

A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.

Véligo Location is about to reach a new milestone in France. The public long-term e-bike rental service in the Ile-de-France region, launched in 2019, has unveiled a new fleet of 19 models that will be rolled out this year. The goal: support the growth of cycling in the region, broaden use cases and meet the expectations of a more diverse public, from commuting trips to the needs of families, tradespeople or people with disabilities.

BRUSSELS, Belgium - E-bike brand Cowboy has officially been taken over by France's ReBirth Group Holding SA. The agreement signals a new phase for the Belgian brand, which will now fully lean on ReBirth's industrial and recapitalisation capabilities. The transaction includes a full financial restructuring with Cowboy's primary lender, providing a stronger balance sheet and a clean slate. Cowboy founder and CEO, Adrien Roose, has left the company.