The increased complexity of the bicycle and e-bike industry in combination with the growing market value makes the availability of data essential for taking successful business decisions. Comprehensive data is becoming increasingly accessible across the global bicycle industry. Forecasting and trend seeking indicators can now be based on hard facts and no longer on soft indicators only. Since Bike Europe was founded in 1996, we are dedicated to helping companies access reliable information and market data.

Bike Europe developed an extensive catalogue of market reports that lists in-depth details over the past years and made these available for you. These reports offer overviews and analysis that you can reference for business investment plans, growth opportunities, market studies and more.
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Market analysts believe the Hungarian bike market will continue to experience stagnation in most categories in 2025. – Photo Balazs KerekparboltSubscribers only
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Market Report

Subscribers only Hungarian bicycle market hit by inflation

BUDAPEST, Hungary - The Central European country Hungary is known in the industry as the location for the production facilities of Accell Hunland and Giant Manufacturing Hungary Ltd. In an exclusive interview, Róbert Sipiczki, president of the Association Hungarian Bicycle Producers and Traders (AHBPT) elaborates on the difficult local market situation due to limited sales with the most negative dynamics in the lower price brackets.

E-bike adoption in the US has been slow, particularly for commuter use. – Photo ShutterstockSubscribers only
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Market Report

Subscribers only Can US e-bike sales reach 50% market share by 2030?

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.

Due to the lack of any financial incentive, urban cycling is not a common sight in Spain. – Photo Bike EuropeSubscribers only
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Market Report

Subscribers only Spanish bicycle market drops for the second year in a row

MADRID, Spain - The mismatch between supply and demand has hit the Spanish bicycle industry very hard. Significant stockpiling has been taking place at both distributors and stores. This situation has not been balanced out yet as the 2023 market statistics show. Still, the Spanish industry association AMBE who presented the market data is still confident about the future market. AMBE also noted that 2024 will still be a difficult year for the industry.

In total domestic bicycle and e-bike sales amounted to 5.08 million units in 2023 and may fall under 5 million units in 2024 if the drop in sales continues. – Photo Jo BeckendorffSubscribers only
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Market Report

Subscribers only Japanese bike market struggling to get out of slump

TOKYO, Japan - While the corona pandemic caused a veritable bicycle and e-bike boom in the west, this sales boom completely bypassed Japan. The current sales slump therefore isn't based on a sharp drop from new sales records as in the west. For years the bicycle market in the Land of the Rising Sun has been shifting in low gear. The local market slump continued in 2023 and a reversal is not expected in the current year either.

Europe's main bicycle markets had to swallow significant losses in a challenging year. - Photo Bike Europe
Market Report

European e-bike sales take step back in 2023

ZEIST, The Netherlands - Undeniably European e-bike sales took a step back last year. In 7 European countries which have already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

Market Report

2023 challenges European e-bike markets

Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

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E-bike production in Taiwan slowed considerably in 2024 as exports volumes show. - Photo Bike EuropeSubscribers only
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Market Report

Subscribers only Taiwanese e-bike exports drop 47% in 2024

TAIPEI, Taiwan - Taiwan exported 47% less e-bikes across 2024, the preliminary custom statistics show. With just under 365,000 units leaving the nation's shores in a year, this is the lowest volume since 2018. The export value also dropped 43% year-on-year meaning the economic ramifications must still be being felt throughout the supply chain.

How can the Taiwanese industry sustain the financial losses it has accrued in 2024? - Photo Bike EuropeSubscribers only
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Market trends

Subscribers only Taiwan on course for €500 mln e-bike export value loss

TAIPEI, Taiwan - The fact that the Taiwanese supply chain has struggled during 2024 is fully evident in the latest custom statistics. In Q3, the island nation exported around 75,000 e-bike units, a 44% drop compared to 2023. E-bike exports to the EU specifically dropped 55% to a mere 34,000 units between July and September. Most significantly, the country is on course to see its export value drop half a billion euros this year in total.

Volume and value of Taiwanese e-bike imports into the EU take significant dip in the first nine months of 2024. – Photo Bike EuropeSubscribers only
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Quarterly data

Subscribers only EU e-bike imports drop 28% in first 9 months of 2024

ZEIST, The Netherlands - Imports of e-bikes into the EU reached almost 200,000 units in Q3 of 2024, almost matching the same volume of Q3 in 2023. Although there were signs of market recovery with an increase in e-bikes entering EU shores in Q2, the overall year-on-year decrease in the first nine months of 2024 is 28% compared to 2023. Perhaps more important, this is not counteracted by a higher import value.

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“Leasing is pushing up the market in Belgium,” said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo – Photo Bike Europe
Market trends

Belgium Traxio-Velo: Mismanagement caused excess inventory, not the...

KORTRIJK, Belgium - Is Belgium the 'most promising market' amidst the other European markets where companies are struggling with financial burdens and slow demand? "2024 has not been a crisis year for the bicycle industry," said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo at the presentation of the 2024 market statistics.

2,900 e-cargobikes were dedicated to last-mile delivery in France in 2024, according to a report from the Professional Cyclomobility Observatory. – Photo Shutterstock
Cargobike

Cargobikes at the heart of urban transformation in France

PARIS, France - With already 3,400 cargo bikes and 600 trailers used by approximately 650 businesses in France, this alternative to conventional utility vehicles is gaining traction a study led by the French association Les Boîtes à Vélo has found. The 2024 report from the Professional Cyclomobility Observatory sheds light on this growing trend, revealing promising figures and ambitious prospects for the sector.

Despite positive indicators in 2023, 2024 proved to be a year of more downhills as opposed to the much-needed stabilisation in the market. Will growth come again in 2025?, 2026?, 20...? -  Photo Shutterstock
Year in review

2024: A year of false hope in the bicycle industry

ZEIST, The Netherlands - In late 2023, after a difficult year, industry insiders were looking hopefully towards the new year. However, predictions of inventory level recovery and stability in the market were pushed back at every contact moment during 2024; from Taipei Cycle at the beginning of the year, to Taichung Bike Week at the end. This 'hope' was abandoned in the second half of the year as insolvencies and closures began to dominate the headlines. As hopes now push forward to those that have 'survived to 2025', here, a perhaps unwelcome look back at 2024.

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In 2024 there was a 2.9% year-on-year growth in units manufactured in Spain. - Photo AMBE
Spain

Bicycle production in Spain rebounds to growth in 2024

MADRID, Spain - Following a dip in 2023 after two very successful years, bicycle production in Spain rebounded in 2024 with a 2.9% year-on-year increase in volume. Despite the value of the output dipping slightly, the Spanish industry is proving to remain robust compared to pre-pandemic levels.

In 2023, more than 301,000 bicycles were manufactured in Spain, doubling the 2019 figures in turnover. - Photo Shutterstock
Production

Bicycle production in Spain rebounds in October

MADRID, Spain - Bicycle production in Spain rebounded again in October with 25,400 bicycles produced for a value of €18.2 million. Compared to the same month of the previous year, this is a growth of 23.3% in units and 16.7% in turnover, according to data published by the Ministry of Industry and Tourism.

Cambodia’s e-bike export in units is still small, but production has made a remarkable start this year. - Photo Council for Development of Cambodia
Market trends

Cambodia gradually shifting exports from bicycles to e-bikes

PHNOM PENH, Cambodia - The slow recovery of the Cambodian bicycle export to the European Union prompted the country's five assemblers to look for new markets. The once leading importer of bicycles into the EU-27 is also facing fierce competition of other major bicycle exporting countries like China and Bangladesh.

E-bike exports to The Netherlands have plummeted according to preliminary figures for July 2024. In this market the impact of reducing the high inventory levels is not yet clear. This will only become apparent at the year-end closing in 2024. – Photo Bike EuropeSubscribers only
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Quarterly data

Subscribers only Taiwan e-bike exports to key European markets under pressure

TAIPEI, Taiwan - Overall e-bike exports from Taiwan grew 5% between Q1 and Q2 of this year, according to the latest customs data. However, exports to Europe in the same period dropped 5%. More worryingly the trend looks set to continue as key markets in Europe see imports plummet in July.

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