DAHON
Subscribers only Bicycle sales in Germany down by 2.5%, less than expected
BERLIN, Germany - Massive discounting campaigns to reduce inventory levels in the market pushed down the average e-bike retail price and market value in Germany last year. While sales volume remained relatively stable, the revenue from bicycles and e-bikes totalled €6.33 billion, down 10.1% from €7.06 billion in 2023. This is still significantly higher than the sales value of €4 billion in 2019.