Shimano disinvests in cycling apparel category
EINDHOVEN, the Netherlands - Increasing competition, shifting retailer priorities, and supply chain challenges influenced Shimano Europe's decision to discontinue its custom clothing brand, Milremo and to streamline its regular apparel collection. The production and shipment of the Shimano autumn-winter 2025 collection will proceed as planned, while Milremo customers will have the opportunity to place one final order for their custom clothing before operations cease.