Related Reports on Eurobike
The ongoing diversification of Eurobike’s audience is also reflected in the layout of the event. – Photo Bike Europe

Eurobike responds to changing market situation with shift in...

FRANKFURT, Germany - The delayed improvement in the financial position of leading players in the bicycle industry casts its shadow ahead of Eurobike 2025. The show organisation reports a shift towards more attention for the segments parts and accessories, boutique brands, services and international suppliers.

“We wanted to make a soft start to get a good understanding of the market,” told Gobao chairman Qingfu Chen to Bike Europe. – Photo Bike Europe

Gobao aims to set itself apart with customer-facing open drive system

DONGGUAN, China - Drive train manufacturer Gobao is expanding its business on the European e-bike market from its base in Germany. Gobao Electronic Technology GmbH was founded already in 2019 and is now hiring local representatives in various other countries. "We wanted to make a soft start to get a good understanding of the market," Gobao chairman Qingfu Chen told Bike Europe.

“It has been very difficult to design and manufacture the magnetic gear motor. The precision requirement is extremely high,” explains Zhi Pan, Director of Star Union

Star Union's magnetic gear motor aiming for mass production in 2025

FRANKFURT, Germany - A sign of more advanced technology entering the e-bike market was Star Union's magnetic gear motor at this year's Eurobike. The motor uses magnetic force instead of mechanical force to offer maximum efficiency of 90%. The prototype displayed is being targeted for mass production in Q2 2025.

Pico 2-3 pin plug is the latest development to connect sensors, brake light and signal lights on e-bike. – Photo Chogori

Chogori meets trend towards smaller connectors for e-bikes

SHENZHEN, China - Cable integration and the ongoing trend towards connectivity on e-bikes makes cables and connectors smaller. According to manufacturer Chogori the market demands thinner connectors with similar functionalities.

Martina Rumschick has been part of the Eurobike team since the founding of fairnamic in 2021. – Photo Eurobike

Eurobike strengthens executive team with Martina Rumschick

FRANKFURT, Germany - Martina Rumschick will take up the newly created position of Head of Brand & Content at Eurobike on September 1, 2024. In this role, she will oversee the strategic management of the Eurobike brand, enhance the show's content and position the event in relation to its international competition.

The new eco gloss or matt decal can be applied after clear coating and with low temperature baking. – Photo Bike Europe

TransArt decals make assembly process more cost-efficient

TAICHUNG, Taiwan - In response to the trend towards energy-efficient assembly technologies for bicycles, Transart has developed a decal that requires only one baking process. This technology was displayed at Eurobike.

Frog Bikes sales manager for Germany Gerhard Schons (l.) and Trym Fagerhaug, global event and PR manager at reTyre. – Photo Bike Europe

Frog kids bikes launching partner for reTyre

SKI, Norway - As the first pneumatic bicycle tyre manufacturer who claims not to use rubber, reTyre can start mass production of their kids bike range. Together with launching partner Frog, the Norwegian company displayed their kids bikes tyre range at Eurobike.

In contrast to Presta, Dunlop or Schrader valves Schwalbe claims the new Schwalbe Clik Valve, can be clicked onto the valve with little force and removed again after successful inflating. – Photo Schwalbe

Schwalbe aims for new industry standard with clik valve system

REICHSHOF, Germany - At Eurobike tyre brand Schwalbe unveiled what it calls "a revolution for bicycle valves'- the Schwalbe Clik Valve (SCV). The brand claims it is much easier to use than existing systems and boosts air flow by up to 50%. Schwalbe predicts that the intuitive click system could become the new industry standard for inflating tyres.

E-bike adoption in the US has been slow, particularly for commuter use. – Photo Shutterstock

Can US e-bike sales reach 50% market share by 2030?

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.

The product on display was the result of more than a year of close cooperation between the two companies. – Photo Saga

Saga and production partner FAVI launch motor-gearbox

LAUSANNE, Switzerland - The final details on the motor-gearbox system developed by Saga Group will only be presented at the end of this year but their newest product was already on display at Eurobike. Their French production partner FAVI showed the Saga motor-gearbox as an illustration of their capabilities.

Giant aims to have the push bike using recycled carbon materials commercially available by Christmas. - Photo Bike Europe

Giant Group debuts recycled carbon technology in concept push bike

FRANKFURT, Germany - Giant Group paid considerable attention to its ESG efforts on its booth at this year's Eurobike. One of the features was the Pre rCarbon push bike, the "r" signifying recycled versions of raw materials. Weighing around 2.4kg it is Giant's first ever complete bike application using its recycle long carbon fiber manufacturing technology.

An overview of the test track where a lot of colour could be found. – Photos Peter van der Veer

Eurobike design trends: E-bikes are no longer homogeneous

FRANKFURT, Germany - With market challenges currently dominating business strategies, Eurobike was a good opportunity to gauge what product development is still continuing in the bicycle industry. Dutch bicycle designer Peter van der Veer was there to reflect on the latest trends in design and form. A key take-away was that e-bikes are no longer homogeneous and that the range per target group and use case is growing.

At the core of the DJI Avinox system is a 2” full-colour OLED touchscreen control display which has been integrated directly into the frame of the launch model, Amflow PL. – Photos Bike Europe

Newcomer DJI enters e-bike market with high-powered drive system

FRANKFURT, Germany - A newcomer on the scene at this year's Eurobike, was drone manufacturer DJI with the launch of its Avinox drive system. The lightweight, 105 Nm torque drive system was debuted on the company's 'incubator e-MTB brand' Amflow which was launched in 2023. With lengthy queues to test the product, it was one of the most eye-catching innovations at this year's Eurobike.

Related Reports on Eurobike
Alongside the expo and test track, visitors were also treated to a jam-packed programme discussing topics relevant to cargo bikes, with panels and speakers drawn from across the globe, plus several side-events. - Photo Sanne Paul

ICBF brings cargobike industry together in Utrecht

UTRECHT, The Netherlands - With the introduction of zero-emission zones from 1 January 2025, developments in the cargobike field are more relevant than ever. This was the message at the 2024 edition of the International Cargo Bike Festival (ICBF) which took place in Utrecht, the Netherlands on 25 and 26 October. With a mix of expo and conference programme the event is fully developing into something relevant for all stakeholders in the cargo bike business.

Three hotels in Taichung’s business district open up their rooms and banquet halls for exhibitors during the Taichung Bike Week. - Photos Bike Europe

Is Taichung Bike Week future proof?

TAICHUNG, Taiwan - The lack of one central organiser of Taichung Bike Week might turn out to become the biggest hurdle for the event to overcome the current problems in the bicycle industry. Three hotels in Taichung's business district open up their rooms and banquet halls for exhibitors who invite their customers to come over. For the rest it is wait and see. This means a solid foundation and future vision for TBW are lacking.

During the summit, one panel of speakers including Chris Boardman of Active Travel England explored why the UK’s e-bike market has under-indexed against other core cycling categories, and other comparable EU markets. – Photo Richard Scrase

Top level summit explores how to boost e-bike adoption in the UK

OXFORD, UK - The annual E-bike Summit held in Oxford is now in its sixth year. The event is unusual in that it brings together manufacturers, retailers, politicians and trade bodies in one high-level gathering. Top of the agenda this year was removing the barriers to e-bike adoption in the UK.

Eurobike 2022

Eurobike will return with a physical event in 2022, being held from July 13 - 17, the organisers have announced. Starting in 2022, the world’s leading trade show for the bicycle industry will be relocated to the inner-city exhibition center in Frankfurt am Main, one of Europe’s most populous metropolitan regions.

“The new dates, a new concept, and a new venue will bring a lot of changes to Eurobike,” says Stefan Reisinger, Eurobike brand manager. “Yet, one thing will remain the same: Eurobike’s team of organizers.

Don't miss anything about Eurobike and subscribe here for our Newsletters, Eurobike Countdowns and Show Daily Newsletters.