Read all about Avid

Both Time Sport’s product ranges have been sold now. – Photo Time Sport

SRAM purchases Time Sport pedal business from Rossignol Group

CHICAGO, USA - SRAM is the new owner of the entire range of road and mountain bike pedals, cleats, and all related patents of Time Sport. The iconic brand Time Sports has finally been split-up between two companies now previous owner Rossignol Group and SRAM concluded the agreement on 18 February.

‘France has always been a key market for SRAM.’ – Photo SRAM

SRAM Adapts Aftermarket Strategy In France

CHICAGO, USA - As part of SRAM's European aftermarket development strategy the parts and components manufacturer announced some major changes in its distribution network in France.

Cycle Service Nordic的主要營運內容為分銷SRAM的產品。– Photo Cycle Service Nordic

Accell 將接收Cycle Service Nordic

荷蘭,HEERENVEEN- Accell Group在今天最新的營運更新也公佈,他們將併購丹麥零件、配件經銷商Cycle Service Nordic。Cycle Service Nordic的主要營運內容為分銷SRAM的產品。

Accell To Take-Over Cycle Service Nordic

Accell To Take-Over Cycle Service Nordic

HEERENVEEN, the Netherlands - In today's trading update Accell Group also announces that it is to take-over the Danish parts & accessories distributor Cycle Service Nordic. Primary business of Cycle Service Nordic is the distribution of SRAM products.

Restarted Kalnai Sports International is owned by AMG SpA, the Italian distributor of – among other renowned brands – SRAM. – Photo Kalnai

Austrian Distributor Kalnai Restarts

GÖTZENS, Austria - After an insolvency (applied for in October 2013), Kalnai - SRAM's exclusive distributor for Austria - has restarted as Kalnai ...

Alligator Cool Series Brake Pads with Cooling

Alligator Cool Series Brake Pads with Cooling

Brake pads and cable manufacturer Alligator has developed the Cool Series disc brake pad. Its multiple alloy heat sink pillar design helps heat to ...

SRAM在公路車零件上邁入新階段

SRAM在公路車零件上邁入新階段

美國,芝加哥- 等了好久,SRAM終於在公路車上將11段變速系統與油壓煞車系統結合在一起了。

According to SRAM the additional gear was the only improvement missing on the Red and Force groupsets launched in 2012. - Photo SRAM

SRAM Takes Next Step in Road Race

CHICAGO, USA - SRAM took the long awaited step into 11 speed for road race in combination with hydraulic road brake systems.

SRAM Launches New Avid Brakes

SRAM Launches New Avid Brakes

At Sea Otter Classic, which took place last weekend in California, SRAM introduced many new products to the public. Among them the new Avid Code and Code R aimed at

Avid Elixer R For More Braking Power

Avid Elixer R For More Braking Power

Avid Elixer R For More Braking Power