Motinova
Consumer interest shifts away from eMTBs toward road and gravel
Road and gravel bikes are among the categories that have started the year with positive momentum across Europe and the United States, while others, like the eMTB category, have seen a more challenging picture. This and more are reflected in the latest results from the Shift Leaderboard market and brand-tracking tool, which analyses search volume for over 25,000 different terms.


































