Spain

Market highlights

In Spain, the bicycle sector directly employs more than 24,000 people and comprises of over 400 companies, of which 180 are domestic producers. The sector boasts more than 3,100 points of sale, rental, and bicycle repair. In terms of retail, it is a market full of untapped potential as the market has not yet fully adopted the e-bike.
E-bike market share:
20%
Industry Association:
In 2023, more than 301,000 bicycles were manufactured in Spain, doubling the 2019 figures in turnover. - Photo Shutterstock

Bicycle production in Spain rebounds in October

MADRID, Spain - Bicycle production in Spain rebounded again in October with 25,400 bicycles produced for a value of €18.2 million. Compared to the same month of the previous year, this is a growth of 23.3% in units and 16.7% in turnover, according to data published by the Ministry of Industry and Tourism.

Rotor: from Madrid workshop to OEM leader in bike components

Rotor: from Madrid workshop to OEM leader in bike components

In the cycling industry, the importance of selecting high-quality components cannot be overstated. These elements are essential not only for achieving optimal performance but also for ensuring a safe and enjoyable riding experience. One company making its mark in this space is Rotor, known for its focus on precision and innovation in designing and manufacturing components. By prioritizing quality and functionality, Rotor contributes to the success of the leading bike brands in the industry.

The XS system has been designed to simplify the e-bike integration process. Photo – Mahle SmartBike Systems

Mahle launches XS e-bike integration system

PALENCIA, Spain - Mahle SmartBike Systems has unveiled XS, its latest e-bike integration system aimed at delivering 'unprecedented freedom' in bicycle design. The XS system was created to simplify the integration process for bike manufacturers and features downsized components that reduce its environmental impact.

“Felt is a pure bike business, operated as such, but with the strong support of Pierer Mobility,” says Felt Bicycles managing director Florian Burguet. – Photo Felt Bicycles

Felt Bicycles still part of Pierer Mobility but now operating out of...

BARCELONA, Spain - The strategy to concentrate on 'Powered Two-Wheelers' by Pierer Mobility AG led to the announcement to part ways with its pure bicycle and e-bikes brands Felt Bicycles and R Raymon. The company wanted to focus on motorcycles and e-bikes including the brands Husqvarna and GasGas E-Bicycles. After the publication of this new strategy, it turned out that Felt Bicycles was still somehow part of Pierer Mobility. To shed some light on the situation, Bike Europe sat down with Felt Bicycles managing director Florian Burguet.

Rubén Fernández, commercial director of cycling at Decathlon Spain (left), with Jesús Freire, Secretary General of AMBE. – Photo Decathlon

Decathlon and AMBE join forces to promote bicycle use in Spain

MADRID, Spain - Retail giant Decathlon and trade association AMBE have joined forces to promote the use of bicycles as a means of transport, leisure, tourism and sport. With this collaboration, the company and the association seek to develop common strategies that promote the use of bicycles and share market strategies.

Orbea's 15,000 m2 assembly plant in Mallabia, Spain has a paint shop on the first floor as well as four assembly lines. - Photo Orbea

Spanish bicycle production remains strong despite drop

MADRID, Spain - Bicycle production in Spain reached 171,200 units during the first half of 2024, data from the Spanish Ministry of Industry and Tourism shows. Although this represents a 6.4% decrease on the same period last year, production has grown to around 30,000 units per month during the second quarter of 2024.

Due to the lack of any financial incentive, urban cycling is not a common sight in Spain. – Photo Bike Europe

Spanish bicycle market drops for the second year in a row

MADRID, Spain - The mismatch between supply and demand has hit the Spanish bicycle industry very hard. Significant stockpiling has been taking place at both distributors and stores. This situation has not been balanced out yet as the 2023 market statistics show. Still, the Spanish industry association AMBE who presented the market data is still confident about the future market. AMBE also noted that 2024 will still be a difficult year for the industry.

Orbea continues its strategy into 2024 with new product introductions in the urban mobility and light electric bike category. – Photo Orbea

Orbea reports 'strong progress' despite decrease in turnover

MALLABIA, Spain - The turbulent 2023 market conditions with instability, excess supply and widespread discounting among competitors that deteriorated margins and, in some cases, questioned the sustainability of business, writes Orbea in its annual report. For Orbea the market situation resulted in a 6.4% decrease in turnover.

The headquarters of Trek’s new Southern European office has been established in Madrid and will be led by Olivier Pelous. – Photo Trek

Trek closes Italian subsidiary and reorganises Southern European...

BERGAMO, Italy - Trek has closed its Italian subsidiary and incorporated this market within the newly formed Trek South Europe. In a short press release, the American company announced the creation of its fifth major European subsidiary, following GAS (Germany, Austria and Switzerland), BLX (the Netherlands, Belgium, Luxemburg), Nordics and UK+.

Berria Bikes has an annual capacity of 19,000 units on its 3,000m2 on-site production facility in Villarrobledo, Spain. - Photo Dieter Wertz

Spanish production figures showing small sign of market turnaround?

MADRID, Spain - Bicycle production in Spain saw a 6.8% year-on-year decrease in production in February, after registering a 10.5% decrease in the first month of the year, according to data from the Ministry of Industry Trade and Tourism. Despite these decreases, the units produced represent the highest monthly figures since June 2023 indicating a potential sign of a turnaround in the market.

Mendiz Bikes CEO José Luis Gutiérrez is one of the six Basque private investors who took over the niche manufacturer in 2018. – Photo Dieter Wertz

Basque producer Mendiz Bikes eyes export market

VITORIA-GASTEIZ, Spain - Bicicletas Mendiz S.A. is one of several bicycle manufacturers from the Basque Country. It was founded by a former professional road racing cyclist. Since 2018 the niche brand has been in the hands of six Basque private investors. Thanks in part to a growing export business, the company has been able to double sales in recent years. However, the current annual production is still just 3,500 units.

All Mondraker bikes are assembled on single workstations by hand at the company headquarters in Elche. - Photos Dieter Wertz

Off-road premium brand Mondraker scoring in Alpine region

ELCHE, Spain - The 12,000 square meter company headquarters of MTB brand Mondraker is an eye-catcher itself: the round shape inspired by a wheel is intended to reflect the brand image of the premium brand. In Elche in the province of Alicante, administration, R&D, engineering & design as well as production and assembly are all under one roof.

General managers David Álvarez (left) and Nachos Suárez welcomes Bike Europe in their Guava Bikes Clubhouse that serves as an all-in-one company headquarters, showroom, meeting point, workshop, coffeeshop, warehouse and more. – Photo Dieter Wietz

Niche gravel bike brand Guava Bikes embodies Barcelona community

VALLVIDRERA, Spain - Together with industrial designer Nachos Suárez, US native David Álvarez launched Guava Bikes in Spain. With a new clubhouse just outside of Barcelona and a burgeoning community which includes sporting investors, the niche gravel bike is positioning itself for growth.

Team Bike’s inhouse SRAM Iberia Tech Center also helps out with solving any SRAM Group product problems that IBD partners gave up trying to fix. – Photo Dieter Wertz

Not just SRAM, service is the focus of Spanish wholesaler Team Bike

ELCHE, Spain - Team Bike S.L. is not only one of the largest and most important bicycle product wholesalers and importers on the Spanish market, but also the entire Iberian peninsula. During a visit to the 3,000 square meter company headquartered in Elche, Bike Europe learned that it has much more to offer than the in-house SRAM Iberia Tech Center and being the former birthplace of the offroad premium brand Mondraker.

All Berria Bikes are assembled in-house on single work stations and due to the modular system the company offers to its customers. – Photos Dieter Wertz

Swiss-flavored Berria Bikes manufacturers modular bikes in Spain

VILLARROBLEDO, Spain - "Somewhere in la Mancha, in a place whose name I do not care to remember, ..." - this is the beginning of the novel 'Don Quixote de la Mancha' by Spanish poet Miguel de Cervantes. Bike Europe didn't go in search of Don Quixote in the autonomous region of Castilla-La Mancha. Instead in the small town of Villarrobledo, 200 km southeast of Madrid it was time to find out what the small, custom bike manufacturer Berria Bikes S.L. has to do with Switzerland.

Since production moved to Portugal, the BH Group’s warehouse and state-of-the-art computer-controlled logistics is the headquarter’s largest gem. – Photos Dieter Wertz

BH Bikes: Basque bicycle producer painting and assembling in Portugal

VITORIA-GASTEIZ, Spain - Bike manufacturer BH Bikes Europe S.L is one of the traditional bicycle suppliers from the Basque Country. BH stands for 'Beistegui Hermanos', which translates to 'Beistegui brothers'. The company was founded in 1909 with the production of revolver guns. 14 years later, they began manufacturing bicycles. Today, the fourth generation of the family, Javier Beistegui, is at the helm.

Considering the technology used and the specs employed, Unno manager Nil Pastor (left) and marketing & communication manager Martí Ràfols (right) consider their Unno models to be reasonably priced. Sales prices start at €6,295 and the upper barrier breaks €15,000. – Photo Dieter Wertz

Unno Bikes: Spanish R&D, carbon frames from China, assembled in...

BARCELONA, Spain - Unno S.L. (known as Unno Bikes) is a high-end MTB carbon manufactory created by Cero Design. Among others, this agency focuses on the two-wheeler sector combining "design, engineering, simulation, composites, prototyping and testing" under one roof.

Spanish companies were able to shift up several gears in almost all EU countries. – Photo Bike Europe

Bicycle production in Spain much higher than pre-corona

MADRID, Spain - Bicycle manufacturing in Spain was well on track last year. Official statistics show a decrease in 2023 compared with 2022. However, at the close of the year, it became immediately evident that 2023 was a very good year for the Spanish bicycle industry.