How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
Hungarian bicycle market hit by inflation
BUDAPEST, Hungary - The Central European country Hungary is known in the industry as the location for the production facilities of Accell Hunland and Giant Manufacturing Hungary Ltd. In an exclusive interview, Róbert Sipiczki, president of the Association Hungarian Bicycle Producers and Traders (AHBPT) elaborates on the difficult local market situation due to limited sales with the most negative dynamics in the lower price brackets.
Can US e-bike sales reach 50% market share by 2030?
FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.
Spanish bicycle market drops for the second year in a row
MADRID, Spain - The mismatch between supply and demand has hit the Spanish bicycle industry very hard. Significant stockpiling has been taking place at both distributors and stores. This situation has not been balanced out yet as the 2023 market statistics show. Still, the Spanish industry association AMBE who presented the market data is still confident about the future market. AMBE also noted that 2024 will still be a difficult year for the industry.
Freefall ends as EU-27 e-bike imports stabilise
ZEIST, the Netherlands - With key markets reporting double-digit sales drops, inventories sky-high and heavy discounting attempting to rid the industry of burdening overstock, e-bike and bicycle imports into the EU nose-dived throughout 2023. With the first quarter of 2024 import data now available from Eurostat, a picture can be drawn of how this year's market might unfold… and there is a glimmer of hope.
Japanese bike market struggling to get out of slump
TOKYO, Japan - While the corona pandemic caused a veritable bicycle and e-bike boom in the west, this sales boom completely bypassed Japan. The current sales slump therefore isn't based on a sharp drop from new sales records as in the west. For years the bicycle market in the Land of the Rising Sun has been shifting in low gear. The local market slump continued in 2023 and a reversal is not expected in the current year either.
European e-bike sales take step back in 2023
ZEIST, The Netherlands - Undeniably European e-bike sales took a step back last year. In 7 European countries which have already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.
2023 challenges European e-bike markets
Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.
Like many countries in Europe, the French market recorded losses in...
PARIS, France - After four years of strong growth, the French market value of bicycle, parts, and accessories combined decreased by 5.5% in 2023. "There's a dichotomy between bicycle use, which is still growing steadily, and new bike sales, which are running out of steam this year," explained Jérôme Valentin, vice president of the Union Sport & Cycle at the presentation of the 2023 market data.
E-bikes take the lead in tough Austrian bike market
VIENNA, Austria - Even though the Austrian 2023 bicycle market recorded a double-digit drop in both volume and value sales compared to the previous year, there are several positives to point out. Sales topped €1 billion for the third consecutive year in a row and e-bikes now account for three quarters of the market value. Leasing and investments in cycling infrastructure are also positively influencing the market.
Belgian bicycle market drops 18% in 2023
BRUSSELS, Belgium - In Belgium, over 18% fewer bicycles were sold in 2023. Sales decreased from nearly 700,000 to 569,605 units, according to figures shared jointly by Traxio and GfK. However, there are no concerns for the longer term. The e-bike is expected to be the cornerstone of the Belgian market, with specialist retailers playing an essential role in sales.
How is the Russian bicycle market faring?
MOSCOW, Russia - With Western sanctions and the ever-growing isolation of Russia in the international arena, serious pressure is being put on the country's bicycle industry. The shortage of bikes and a sharp rise in price of those bikes available are key problems the sector is currently facing. So where are the bikes and parts needed to support the industry currently coming from?
Speed pedelec trend gives Swiss market glimmer of hope
AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market volume dropped last year by 18%. While sales decreases were reported in all categories, it was the speed pedelec market that made strong gains.
Italian bicycle market closes 2023 with 23% decline in sales
MILAN, Italy - The 2023 bicycle market in Italy closed with a 23% year-on-year decline in sales volume. Italy's bicycle industry association ANCMA reported a distribution of just over 1.3 million bicycles and e-bikes combined, generating a turnover of € 2.6 billion, a decrease of 18% compared to 2022.
Bicycle import in Europe drops to lowest level in decade
BRUSSELS, Belgium - The bicycle industry is eagerly waiting better times. Although some insiders noted slight changes in the market in a positive direction at Taipei Cycle Show this month, leading indicators are not showing any sign of that. The ratio of bicycles shipped to Europe from various countries has changed significantly in 2023 as a result of the current market conditions.
German bicycle market defies negative consumer confidence
BERLIN, Germany - Bicycle production and sales in Germany attained very high levels in 2023, comparable to the bicycle boom in 2020. Despite the generally negative consumer climate, sales value of bicycles and e-bikes combined in Germany only slightly decreased by 4% from €7.36 billion in 2022 to €7.06 billion last year.
Lean year for e-bike sales and production in Czech Republic
PRAGUE, Czech Republic - Early in 2023, the Czech market already reported full warehouses and uncertain sales conditions. This pattern continued throughout the year with e-bike sales suffering a 15% drop compared to the previous year. Production in the country also fell as neighbouring countries capitalised on shortcomings in the labour market.
European e-bike imports in downward freefall
ZEIST, the Netherlands - "The market is returning back to a normal situation of pre-2020." This is a much heard comment on the current disruption of the market. The European e-bike import statistics show the market is currently in a free fall downwards, indicating that its worse than "going back to normal."
Bicycle market in the Netherlands slides down by 6%
AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher average retail price the revenue was down only 3.7% from 2022 to €1.4 billion in 2023. According to Huub Lamers, chairman of the section bicycles at the industry organization RAI and COO at Pon.Bike, "in times of supply chain constraints, we lack the availability of high quality data. The information we share today is based on sell out data, but we only have estimates on the number of bicycles and e-bikes in the pipeline."