MILAN, Italy - After two years of double-digit declines, the Italian bicycle market seems to have stabilised. In 2024, over 1.3 million units were sold, marking a modest -0.7% decrease compared to the previous years. This positive signal comes from Italy's trade association, Confindustria ANCMA, which recently unveiled its market figures.

SEG Automotive, a leader in the automotive industry, supplies e-machines that power over 300 million vehicles globally. Building on its successful entry into the e-bike sector, the German company has partnered with the dynamic start-up Octagon to develop innovative system solutions. The first product of this collaboration is the evolution of the Kreutzer motor, a mid-engine system with automatic shifting that blends comfort and performance, designed for premium and performance-oriented e-bikes.

BARCELONA, Spain - "At Eurobike 2025 our Avinox system will be shown on a few select boutique brands," DJI Product Experience Director Ferdinand Wolf told Bike Europe this February. One of them is Spanish Unno Bikes who launched its new Mith e-MTB today.

BERLIN, Germany - Several EU ministries already announced before the 2024 European elections, that regulations on vehicles would be revised, which also lead to changes in the existing e-bike regulations. It instantly raised concerns within the industry whether e-bikes will continue to be classified as bicycles. If not, the industry fears type approval and other restrictive regulations to be implemented for what is currently considered e-bikes.

TALLINN, Estonia - Estonian e-bike manufacturer Ampler has unveiled its newest bike models with a cutting-edge new feature: direct USB-C charging. The Nova and the Nova Pro e-bikes were created "with urban families and modern commuters in mind," and tout a fully embedded USB-C battery in the bike frame.

MADRID, Spain - The Spanish bicycle industry closed 2024 with a decrease in turnover for the third consecutive year. In line with neighbouring markets, the turnover in the Spanish cycling sector remains above pre-pandemic levels but contracted by 6.5% in 2024, to €2.3 billion including parts and accessories. Revenue from e-bike and bicycle sales make up 56% of this total value at €1.3 billion in 2024.

HARTMANNSDORF, Germany - German bicycle manufacturer Diamant Fahrradwerke GmbH has concentrated on the German-speaking country market since its takeover by Trek Bicycle Corporation (aka Trek Group) in 2002. This year, celebrating its 140th anniversary, the East-German brand is also burgeoning in Benelux, the United Kingdom, Ireland and Poland.

As the dust settles after December 13, 2024 - of course you all know by now that's the date when the General Product Safety Regulation (GPSR) came into effect - numerous ambiguities remain. Flaws, gaps, and even loopholes are crying out for more clarity. At the time of writing this blog, we are still awaiting the European Commission's guidance document, which is expected to provide some of this much-needed clarity.

STUTTGART, Germany - SEG Automotive Germany GmbH has just announced their latest innovation, an e-bike drivetrain solution with automatic shifting in a compact design they've coined 'Kreutzer Hypershift by SEG Automotive'. In cooperation with start-up partner Octagon, the new motor builds on SEG Automotive's expertise from over 100 years of manufacturing e-machines and benefits from Octagon's agile development and integration capabilities.

AARAU, Switzerland - In 2024, the bicycle industry in Switzerland was in a far deeper trough than in Germany or The Netherlands. Total sales fell by 54,000 units - a drop of 14%. It is worth noting that sales of e-bikes are still in the shadows of regular bicycles as market share remains locked in at around 45% for the past three years.

AMSTERDAM, the Netherlands - Pon Holdings has made significant strides in 2024 towards enhancing its focus on mobility through strategic investments and divestments. Despite market uncertainties, Pon Holdings recorded stable revenues of €9.9 billion, matching the prior year's results normalised for divestments.

WASHINGTON DC, United States - Newly announced reciprocal tariffs by the Trump administration in the US has brought a renewed level of uncertainty to the bicycle industry supply chain. The proposed tariffs mean all bicycles entering the country will face some level of tariffs unless the frame itself has been manufactured in the US. The expected result is rising costs for importers on which the market relies and a stagnating retail market as US consumers face higher prices for a new bike.

AMSTERDAM, the Netherlands - Pon has announced the sale of Dockr, its cargo bike subscriptions system to micro mobility supplier Today in shares. "With this acquisition, we are accelerating our vision of making micromobility solutions accessible for all," said Sean Flood and David Touwsma, co-founders of Today.

PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.

MILAN, Italy - The anti-lock braking systems (ABS) manufacturer for e-bikes and light electric vehicles Blubrake secured €12 million in funding to accelerate its growth. Founded in 2015, Blubrake subsequently introduced its anti-lock braking system (ABS) technology in 2018. With its next generation ABS, the company contributes to enhance braking performance, improve rider safety, and differentiate their products in an increasingly competitive market.

FRANKFURT, Germany - From 24 June to 28 June 2026, attendees from around the globe will pour into Messe Frankfurt's exhibition grounds for the world's largest bike and ecomobility trade show: Eurobike. The event organiser, fairnamic GmbH, announced the dates in late March to allow for early planning and reliability.

TREVIGLIO, Italy - As Bianchi celebrates its 140th anniversary, the Italian brand is entering a new phase of growth under new leadership. The brand has announced the appointment of Alberto Cavaggioni as CEO to oversee the company's product innovation and international expansion, effective 17 March 2025.

TUSCON, Arizona - In the week ahead of the annual industry meetup in Taiwan, the US and international leaders gathered for the Bicycle Leadership Conference. Hosted by PeopleForBikes, its president and CEO Jenn Dice welcomed the participants with the opening keynote announcing the first ever results of their 2024 market survey.