MUNICH, Germany - Last year, Decathlon Germany announced an expansion of its digital marketplace portfolio with both the Sushi branded e-bike range from Sushi Mobility GmbH as well as remanufactured e-bikes from refurbisher Rebike Mobility GmbH. Now the sporting goods retailer is strengthening its collaboration with Rebike with a new shop-in-shop retail concept.

BERINGEN, Belgium - The acquisition of Nukeproof by Belgian Cycling Factory (BCF) as the company announced last week is a critical part of its long-term strategy plan called Horizon 2030. "Building a leading position on the MTB market is an essential part of our long-term vision," explains Belgian Cycling Factory CEO and owner Joachim Aerts. "With Nukeproof we have gained an important position in the market."

MUNICH, Germany - The integration of ergonomic bicycle component company SQlab into the Boards & More Group has been full completed. This process took three years to complete and includes SQlab's relocation to Oberhaching, where the Boards & More Group offices are located.

KETCHUM, USA - CrankTank, known in the bicycle industry as expert in digital marketing and e-commerce strategy, has invested in key staff to elevate its performance. Katie Middel has been hired as client success manager.

AMSTERDAM, the Netherlands - E-bikes continue to be the driving force for the Dutch market. The total e-bike market volume ended at 409,467 units, representing a market share of 47.7%. The total number of bicycles and e-bikes combined ended at 858,126, down from 919,101 in 2023. This year, the national industry association RAI Vereniging included fatbike sales for the first time in their annual report which has resulted in a major shift in the statistics.

BERLIN, Germany - Germany as a manufacturing base might not be the most logical choice for the bicycle industry when looking at the rising cost of labour. The strategic location in central Europe and the long heritage of production and engineering has always given the country a strong position in the industry. A group of industry leaders spoke out whether Germany is losing its appeal as a business location for bicycle companies or 'Made in Germany' is a concept for the future.

COPENHAGEN, Denmark - As Scandinavia's primary tradeshow for both consumers and industry participants, the Copenhagen Bike Show 2025, continues to grow. Held in the first weekend of March, this year's edition set new records for both visitor and exhibitor numbers.

Once upon a time, back when I was just a young lad, there was a song my brothers and I occasionally heard on the radio - a song that seemed to cast a spell over us. We didn't know what it was about, nor could we name the band, but something about it was almost magical. And this was before we'd even seen the music video! That song became iconic - a symbol of our youth - resonating with us deeply despite remaining a mystery for years.

MÜHLTAL, Germany - Riese & Müller is setting new standards in sustainable logistics by becoming the first bicycle manufacturer to adopt reusable packaging for e-bike shipments across Europe. Following successful multi-month trials, the BikeBox will now be the standard packaging for over 1,000 dealers in Europe, significantly reducing environmental impact.

DULUTH, USA - The industry's ongoing channel inventory recalibration and, to a lesser extent, lower end-consumer demand are reflected in the 2024 results published by Fox Factory Holding Corp. Bicycle product sales under the Specialty Sports Group (SSG) umbrella were down in 2024 but briefly hiked by 8.3% in Q4.

BUNNIK, the Netherlands - Klever Mobility has centralised its European organisation in its existing office in the Netherlands. The company reports that this strategic decision will enable them to operate more efficiently and provide better service to dealers and customers in Germany and Switzerland. As part of the reorganisation, the office in Cologne, Germany will be closed soon.

With its connectors, Higo ensures high-quality connections between individual e-bike components. The company is currently building a new, sustainable production facility with headquarters in Changzhou Suzhou (China). After completion, early 2026, Higo will be able to meet European market demand even better.

DENKENDORF, Germany - In a strategic acquisition, Pinion owner Bombardier Recreational Products Inc. (BRP), has acquired the FIT 2.0 business of Biketec GmbH from its owner, the German dealer cooperative, ZEG. The intention is to expand Pinion's portfolio in the core business of e-drives. The financial details of the BRP investment remains undisclosed.

BENTONVILLE, USA - The Arkansas Global Cycling Accelerator has selected 10 innovative companies for its program from a broad pool of international applicants. These companies represent the cutting edge of cycling technology and innovation, from performance analytics platforms to e-bikes and custom manufacturing.

AMSTELVEEN, the Netherlands - Ahead of the publication of the official 2024 sales statistics in the Netherlands, market researcher GfK-NIQ reports a shrinking market for e-bikes for the second consecutive year. E-bike suppliers are looking for new ways to regenerate the market. Leasing and employee benefits program are important drivers to expand the market again.

LUXEMBOURG, Luxembourg - An investigation into suspected large-scale customs fraud related to the import of e-bikes from China is being led by the European Public Prosecutor's Office (EPPO) in Rotterdam, The Netherlands. In this latest case where the e-bikes are known to have entered the EU via Poland, the unpaid duties add up to an estimated loss of €1.8 million.

KORTRIJK, Belgium - The ambition to create a global distribution network was one of striking parts of Tenway's vision when they rushed onto the market in 2021. Today the brand has established its position and built a network throughout Europe. Tenways's area sales manager Europe Tony Vos elaborated on the outlook of the market for this young lifestyle brand.

OTTOBRUNN, Germany - This time, car manufacturer Porsche AG seems to be taking the e-bike subject really seriously: Porsche eBike Performance GmbH, which was founded in 2022, has just announced its intention to set up its own e-bike battery production facility in Croatia. This is scheduled to start at the beginning of 2026 - "at the same time as the market launch of the first Porsche e-bike drive system."