As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

HO CHI MINH CITY, Vietnam - Taiwan's renowned bicycle frame builder Astro Tech Co., Ltd. celebrated the groundbreaking ceremony for its new production facility in Phu Chanh Industrial Park (north of Ho Chi Minh City) last Tuesday. Having produced for 24 years in Vietnam already, mass production in the new factory is scheduled to start in the fourth quarter of 2026.

After strategically expanding last year with a new factory in Vietnam to boost production capacity and enhance global compliance—especially for the European and U.S. markets—Ananda has now upgraded its Wuxi factory in China with advanced testing and assembly equipment. This facility, one of Ananda's five global factories, produces the majority of the company's e-bike systems.

NANTOU, Taiwan - As a company founded in 2020, Yota Cycles has witnessed both sides of the bicycle market pendulum. In the current downswing, the e-bike manufacturer looks positively toward the future.

SEYMOUR, Indiana - From Shark Tank winners to full-on manufacturers, Guardian Bikes has come a long way since its inception in 2013. The American kids' bike brand, with its patented SureStop braking system, has announced the launch of its new bicycle frame manufacturing operation at its existing assembly plant location in Seymour, Indiana.

DÜSSELDORF, Germany - Following European success in Paris, Mechelen and Berlin, French e-bike refurbishment specialist Upway has opened its second UpCenter in Germany. The location in Düsseldorf, strategically chosen for its gateway to western Europe, will facilitate furthering Upway's international growth. The company also counts two locations in the US in its growing portfolio.

BRUSSELS, Belgium - E-bike brand Cowboy has fully moved its e-bike assembly operations to France. In a strategic nearshoring move, the partnership with Rebirth Group subsidiary ReCycles aims to reduce delivery times, and strengthen customer support as the brand seeks to meet demand for its e-bikes across Europe.

ANNECY, France - After 10 years of research and development and a €19 million investment, active mobility developer, Cixi has announced that its Pers chainless technology is ready to hit the market. The first four bicycles featuring PERS technology will be available for purchase at this year's Eurobike.

WARSAW, Poland - In 2025 a series of significant industry trends will mark the future development of the bicycle and e-bike industry. One of these trends is the ongoing reshoring of production and improving market flexibility by manufacturing in Europe instead of Asia.

TAIPEI, Taiwan - Two Chinese battery manufacturers, Phylion's subsidiary Joycube and Greenway, told Bike Europe of their intent to open factories in Hungary during this year's Taipei Cycle show. As e-bike sales begin to dominate in key European markets and new battery regulations come into force, localised manufacturing and servicing have become a key focal point.

PUNE, India - To expand its reach into mobility products, Indian suspension product manufacturer Gabriel is planning to enter Europe's bike market offering innovative fork and rear shock solutions.

OTTOBRUNN, Germany - This time, car manufacturer Porsche AG seems to be taking the e-bike subject really seriously: Porsche eBike Performance GmbH, which was founded in 2022, has just announced its intention to set up its own e-bike battery production facility in Croatia. This is scheduled to start at the beginning of 2026 - "at the same time as the market launch of the first Porsche e-bike drive system."

TAICHUNG, Taiwan - Frame manufacturer Astro-Tech Co., Ltd. has clearly outlined its strategic direction for its future development initiative. Astro-Tech president Samuel Hu gave Bike Europe a look into what these plans entail, which includes the construction of a new production facility in Vietnam, where Astro-Tech has been producing frames for 24 years.

FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.

TAIPEI, Taiwan - Human rights have become a key issue in industrial practices, progressing from a moral inclination to a regulatory necessity. This change is also taking place in the bicycle industry. The issue came to the forefront earlier this year when allegations of mistreatment of migrant workers in the Taiwanese bicycle industry surfaced. The Taipei Cycle show in March offered Bike Europe the opportunity to take stock of what is currently at play in Taiwan.

REICHSHOF, Germany - Schwalbe owner Ralf Bohle GmbH and Pyrum Innovations AG have concluded a framework agreement for the long-term purchase of Pyrum's recovered carbon black (rcb). The agreement covers the purchase of rcb at a fixed price for the next 10 years.

TAIPEI, Taiwan - For the second year in a row the Bicycling Alliance for Sustainability (BAS) held a forum during the Taipei Cycle show to update the industry on the progress of the initiatives of its members. This year a focal point was the introduction of human rights code of conduct signed by all 82 members of the BAS to protect workers rights within the bicycle industry in Taiwan. The occasion was somewhat marred later in the day when a protest contradicted the progress being made.

ITTIGEN, Switzerland - Two key topics challenging the bicycle and e-bike industry, sustainability and geopolitical issues are addressed in a new study by McKinsey & Company and the WFSGI (World Federation of the Sporting Goods Industry). Is the industry prepared for 2025?