The increased complexity of the bicycle and e-bike industry in combination with the growing market value makes the availability of data essential for taking successful business decisions. Comprehensive data is becoming increasingly accessible across the global bicycle industry. Forecasting and trend seeking indicators can now be based on hard facts and no longer on soft indicators only. Since Bike Europe was founded in 1996, we are dedicated to helping companies access reliable information and market data.

Bike Europe developed an extensive catalogue of market reports that lists in-depth details over the past years and made these available for you. These reports offer overviews and analysis that you can reference for business investment plans, growth opportunities, market studies and more.
Market analysts believe the Hungarian bike market will continue to experience stagnation in most categories in 2025. – Photo Balazs Kerekparbolt

Hungarian bicycle market hit by inflation

BUDAPEST, Hungary - The Central European country Hungary is known in the industry as the location for the production facilities of Accell Hunland and Giant Manufacturing Hungary Ltd. In an exclusive interview, Róbert Sipiczki, president of the Association Hungarian Bicycle Producers and Traders (AHBPT) elaborates on the difficult local market situation due to limited sales with the most negative dynamics in the lower price brackets.

E-bike adoption in the US has been slow, particularly for commuter use. – Photo Shutterstock

Can US e-bike sales reach 50% market share by 2030?

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.

Due to the lack of any financial incentive, urban cycling is not a common sight in Spain. – Photo Bike Europe

Spanish bicycle market drops for the second year in a row

MADRID, Spain - The mismatch between supply and demand has hit the Spanish bicycle industry very hard. Significant stockpiling has been taking place at both distributors and stores. This situation has not been balanced out yet as the 2023 market statistics show. Still, the Spanish industry association AMBE who presented the market data is still confident about the future market. AMBE also noted that 2024 will still be a difficult year for the industry.

In total domestic bicycle and e-bike sales amounted to 5.08 million units in 2023 and may fall under 5 million units in 2024 if the drop in sales continues. – Photo Jo Beckendorff

Japanese bike market struggling to get out of slump

TOKYO, Japan - While the corona pandemic caused a veritable bicycle and e-bike boom in the west, this sales boom completely bypassed Japan. The current sales slump therefore isn't based on a sharp drop from new sales records as in the west. For years the bicycle market in the Land of the Rising Sun has been shifting in low gear. The local market slump continued in 2023 and a reversal is not expected in the current year either.

Europe's main bicycle markets had to swallow significant losses in a challenging year. - Photo Bike Europe

European e-bike sales take step back in 2023

ZEIST, The Netherlands - Undeniably European e-bike sales took a step back last year. In 7 European countries which have already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

2023 challenges European e-bike markets

2023 challenges European e-bike markets

Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

Despite positive indicators in 2023, 2024 proved to be a year of more downhills as opposed to the much-needed stabilisation in the market. Will growth come again in 2025?, 2026?, 20...? -  Photo Shutterstock

2024: A year of false hope in the bicycle industry

ZEIST, The Netherlands - In late 2023, after a difficult year, industry insiders were looking hopefully towards the new year. However, predictions of inventory level recovery and stability in the market were pushed back at every contact moment during 2024; from Taipei Cycle at the beginning of the year, to Taichung Bike Week at the end. This 'hope' was abandoned in the second half of the year as insolvencies and closures began to dominate the headlines. As hopes now push forward to those that have 'survived to 2025', here, a perhaps unwelcome look back at 2024.

Ernst Brust specifically mentioned the e-bikes of the Chinese brand Fiido. Their design easily allows to change the motor support limit from 25 km/h to 50 km/h. – Photo Fiido

Will the e-bike become a victim of its own success?

AMSTERDAM, the Netherlands - The import statistics of the European Union clearly indicate that China regained its leading position as e-bike supplier for Europe's market. At the same time, the market is drowned with cheap and non-compliant China made e-bikes whose sellers shamelessly advertise the presence of a throttle and how to circumvent the maximum support of 25 km/h. How should the industry respond to these market developments?

In 2023, more than 301,000 bicycles were manufactured in Spain, doubling the 2019 figures in turnover. - Photo Shutterstock

Bicycle production in Spain rebounds in October

MADRID, Spain - Bicycle production in Spain rebounded again in October with 25,400 bicycles produced for a value of €18.2 million. Compared to the same month of the previous year, this is a growth of 23.3% in units and 16.7% in turnover, according to data published by the Ministry of Industry and Tourism.

Taiwanese suppliers emptying their warehouses to protect companies further down the supply chain is a potential explanation for significant drop in value per unit of e-bikes coming from the heavily interconnected island nation. – Photo Bike Europe

Asia offloading stock as EU e-bike import volume doubles in Q2

ZEIST, The Netherlands - Between April and June this year, the number of e-bikes imported into the EU rose to 223,000 units almost matching the same period last year. Significantly, this figure is almost double the amount imported in the first quarter of the year. All top 3 importing countries, Taiwan, Vietnam and China significantly increased the number of units entering the EU during this time period. However, at what cost?

Orbea's 15,000 m2 assembly plant in Mallabia, Spain has a paint shop on the first floor as well as four assembly lines. - Photo Orbea

Spanish bicycle production remains strong despite drop

MADRID, Spain - Bicycle production in Spain reached 171,200 units during the first half of 2024, data from the Spanish Ministry of Industry and Tourism shows. Although this represents a 6.4% decrease on the same period last year, production has grown to around 30,000 units per month during the second quarter of 2024.

As crowded warehouses facilitated a huge dip in e-bike imports, now for the first time in 12 months the number of units imported into the EU matches the same level as the previous year. – Photo Bike Europe

Rising e-bike imports signal market recovery in EU-27

ZEIST, The Netherlands - With 81,353 e-bike units imported into the EU-27 in the month of May, this almost matches the 83,000 units imported in the same period as last year, the latest Eurostat data shows. No doubt encouraging another sigh of relief for the bicycle market in Europe, e-bike imports per month have only continued to rise in 2024.

With 57,366 units exported in Q1 2024,  is the lowest Q1 export volume to EU markets from Taiwan since 2018. - Photo Shutterstock

Drop in Taiwan e-bike exports stabilising

ZEIST, The Netherlands - The volume of e-bikes exported from Taiwan has been in a constant freefall since January 2023. At this point it was clear that the market was flooded and delayed shipments were reaching weak purchasing markets. Throughout 2023, the number of e-bikes shipped from Taiwan dropped each month; from 102,575 in January to 37,597 in December. The latest Q1 figures of 2024 show signs of stability being resumed in the export market, albeit at a considerably low level.