The total import value of bicycles in the US dropped to just over US$1 billion (€950 million) in 2024. This is compared to a ‘Covid-high’ in 2022 at just over $2 billion (€1.9 billion). - Photo ShutterstockSubscribers only
Subscribers only
Market Report

Subscribers only Uncertainty for US bicycle imports despite 2024 turnaround

WASHINGTON, US - As the world awaits a year of tariffs and tussles, there was good news for the bicycle market in the US in 2024. The number of non- electric bicycles imported into the country rose again following sharp declines since 2021, the latest US customs data shows. However, with China as the leading supplier, the market remains uncertain.

“Leasing is pushing up the market in Belgium,” said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo – Photo Bike Europe
Market trends

Belgium Traxio-Velo: Mismanagement caused excess inventory, not the...

KORTRIJK, Belgium - Is Belgium the 'most promising market' amidst the other European markets where companies are struggling with financial burdens and slow demand? "2024 has not been a crisis year for the bicycle industry," said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo at the presentation of the 2024 market statistics.

2,900 e-cargobikes were dedicated to last-mile delivery in France in 2024, according to a report from the Professional Cyclomobility Observatory. – Photo Shutterstock
Cargobike

Cargobikes at the heart of urban transformation in France

PARIS, France - With already 3,400 cargo bikes and 600 trailers used by approximately 650 businesses in France, this alternative to conventional utility vehicles is gaining traction a study led by the French association Les Boîtes à Vélo has found. The 2024 report from the Professional Cyclomobility Observatory sheds light on this growing trend, revealing promising figures and ambitious prospects for the sector.

Despite positive indicators in 2023, 2024 proved to be a year of more downhills as opposed to the much-needed stabilisation in the market. Will growth come again in 2025?, 2026?, 20...? -  Photo Shutterstock
Year in review

2024: A year of false hope in the bicycle industry

ZEIST, The Netherlands - In late 2023, after a difficult year, industry insiders were looking hopefully towards the new year. However, predictions of inventory level recovery and stability in the market were pushed back at every contact moment during 2024; from Taipei Cycle at the beginning of the year, to Taichung Bike Week at the end. This 'hope' was abandoned in the second half of the year as insolvencies and closures began to dominate the headlines. As hopes now push forward to those that have 'survived to 2025', here, a perhaps unwelcome look back at 2024.

How can the Taiwanese industry sustain the financial losses it has accrued in 2024? - Photo Bike EuropeSubscribers only
Subscribers only
Market trends

Subscribers only Taiwan on course for €500 mln e-bike export value loss

TAIPEI, Taiwan - The fact that the Taiwanese supply chain has struggled during 2024 is fully evident in the latest custom statistics. In Q3, the island nation exported around 75,000 e-bike units, a 44% drop compared to 2023. E-bike exports to the EU specifically dropped 55% to a mere 34,000 units between July and September. Most significantly, the country is on course to see its export value drop half a billion euros this year in total.

Ernst Brust specifically mentioned the e-bikes of the Chinese brand Fiido. Their design easily allows to change the motor support limit from 25 km/h to 50 km/h. – Photo Fiido
Market trends

Will the e-bike become a victim of its own success?

AMSTERDAM, the Netherlands - The import statistics of the European Union clearly indicate that China regained its leading position as e-bike supplier for Europe's market. At the same time, the market is drowned with cheap and non-compliant China made e-bikes whose sellers shamelessly advertise the presence of a throttle and how to circumvent the maximum support of 25 km/h. How should the industry respond to these market developments?

  1. Bicycle production in Spain rebounds in October
  2. France eliminates all subsidies on bicycle purchases
  3. SponsoredTracefy expands organization to drive international growth
  4. Velotech's analysis of the e-drive market reveals lack of critical market data
  5. Flyer CEO Andy Kessler: "We have a year's worth of stock of some components"
  6. Cambodia gradually shifting exports from bicycles to e-bikes
  7. Dutch fatbike makers eye export markets as local sales implode
  8. More Belgians opt for second-hand as speed pedelec sales falter
  9. Top level summit explores how to boost e-bike adoption in the UK
  10. Spanish bicycle production remains strong despite drop
  11. Polish e-bike market value close to € 300 million
  12. Market recovery emerging in 2024
  13. Subscribers onlyCan US e-bike sales reach 50% market share by 2030?
  14. Subscribers onlyRising e-bike imports signal market recovery in EU-27
  15. New wave of M&A deals coming in bicycle industry, study predicts
  1. Dutch authorities seize 3,500 fatbikes from Chinese manufacturer
  2. ZIV at Eurobike opening: 'German e-bike market fully back on track in 2025'
  3. E-bike market share in Europe reaches 30%, but industry struggles
  4. McKinsey forecasts e-bike market value to five-fold by 2035
  5. Cambodia bicycle exports down 37%
  6. Retail sales up again in the Netherlands after dip in 2023
  7. German market to stabilise in 2024 after last year's decline
  8. European e-bike sales take step back in 2023
  9. Decathlon urges politicians to implement European Cycling Declaration
  10. 'Bicycle industry still highly attractive for investors'
  11. Cambodia's bicycle export nosedive not over yet
  12. Spanish production figures showing small sign of market turnaround?
  13. Cycling Industries Europe calls industry performance 'better than anticipated'
  14. Alltricks is moving forward in a tough market
  15. E-bikes getting more popular among female and 25-34 year-old cyclists