Bike Europe is a multimedia brand focusing on the international e-bike and bicycle business. Published by VMN Media in the Netherlands, Bike Europe caters for online and print readers and offers knowledge-based events.
  • The Bike Europe mission is to be the primary source of industry news, data and analysis for the e-bike and bicycle industry's decision-makers.
  • Bike Europe leads you through the maze of trade barriers in a global industry, provides answers about rules and regulations and is the authoritative source to understand all the complexities of this cross-cultural, multi-lingual industry. We are the meeting place for e-bike and bicycle professionals.
  • Bike Europe serves top e-bike and bicycle industry executives -- including manufacturers, their original equipment suppliers, importers, distributors and wholesalers -- plus others allied with the industry.
  • Bike Europe accurately, fairly, objectively and authoritatively provides its readers with the information they need.
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Jan-Willem van Schaik
Jan-Willem van SchaikEditor-in-chief
Jan-Willem van Schaik joined Bike Europe’s editorial team in 2007 after working for nearly 10 years in b2b media for the Benelux bicycle industry. He has been a front row witness of various market transitions. This gave him the skills to monitor industry developments from different perspectives and contribute to making Bike Europe the primary source of information for the industry.
Rosie Burgin
Rosie BurginSenior editor
Rosie has been working for Bike Europe since March 2020. Entering the bicycle industry at the beginning of the pandemic, she has witnessed and reported on the extremes of the market from the outset. A seasoned international journalist from over a decade dedicated to the agricultural sector, she is now buoyed by the dynamics within the e-bike and bicycle world.
Katie Sawyer
Katie SawyerJunior editor
Katie is the newest member of the Bike Europe editorial team, joining as junior editor in April 2025. With a background in investigative and data-driven journalism, she brings her experience from roles in international newsrooms to her coverage of the global bicycle and e-mobility industry. At Bike Europe, she provides sustained coverage of the market trends, innovations and regulations shaping the bike world to support the publication’s role as a trusted industry voice.
Eelco Hermans
Eelco HermansKey Accountmanager International Bike Europe
Eelco has been working for Bike Europe since May 2002. He is specialised in helping companies get the best out of their marketing plans. In his time at Bike Europe he has helped new, but also established companies, roll out their marketing plans towards the bicycle industry worldwide. As a trained media planner he can help you build plans to get your message across.
Marlies Trommelen
Marlies TrommelenAccountmanager Bike Europe
Marlies joined Bike Europe’s sales team in 2009 having built up sales experience across several sectors over the past 24 years. With the arrival of digital media, Marlies has witnessed how it changed the media landscape. Bike Europe also has an international reach and can therefore be an important player in your communication plans. Marlies is the person who can help and advise you on what is best for your goals.