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  • Shimano's announced temporary surcharge has required action from all leading industry players, depending on their reliance on the supplier. – Photo Bike Europe
    Market trendsYesterday

    Shimano's latest price increase sees the industry scramble for options 

    In response to rising raw material, energy, and logistics costs, the industry's largest component supplier, Shimano, announced a temporary 3% surcharge on all orders with a delivery date between 1 August and 30 November 2026. How does the industry absorb these costs while consumer prices are already under pressure? Are there still enough options for alternative sourcing, component specifications, and efficiency improvements, or will it just kill margins, as Giant Bicycles announced in their half-year results?

  • “The industry is stable and the market is picking up again,” writes the German industry association ZIV in a statement. – Photo Shutterstock
    Market trends7 Sep 26

    German industry optimistic again: "We have passed the lowest point"

    The German bicycle market rose 10% year on year between January and June, while e-bike sales increased slightly by 2%. Despite this positive market development, the German industry association ZIV is careful in its reporting and calls it only a 'slow recovery'.

  • Caption: Sunny weather in the Netherlands had a positive impact on sales in the second quarter.  - Photo: Koos Groenewold
    Market trends4 Sep 26

    Dutch retail benchmark: Second-quarter revenue rises by more than 13%

    Revenue amongst Dutch bicycle retailers increased sharply in every month of the second quarter of this year, rising by an average of 13.3%. In the first quarter, revenue growth compared with the previous year was just 1.6%. The second quarter of 2026 was therefore exceptionally strong, according to figures from the H&L Benchmark Group. In the first six months of 2026, revenue increased by a total of 8.6% compared with the same period last year.

  • The ever-busy Cycle Café at Eurobike 2026 showed the event still served as an industry get-together. – Photo Bike Europe
    Shows & Events2 Sep 26

    Eurobike unveils new B2B-first strategy to win back industry

    The move back to the June/July time window for Eurobike 2027, as Bike Europe reported last week, was only part of the new show concept Fairnamic developed. CEO Philipp Ferger and show director Matthias Pietsch have now explained what they learned from the previous show and how they implemented that in the 2027 edition. In a new turnaround, "the date and the rhythm of Eurobike had to be reviewed," they said.

  • “We need to get more people interested in becoming bike mechanics in order to keep consumers satisfied and their bicycles reliable,” says the President of Shimano Europe Group Fabio Takayanagi. – Photo Shimano
    Executive talks1 Sep 26

    Shimano Europe President on competition, supply chains and market outlook

    The appointment as President of Shimano Europe Group was like coming home for Fabio Takayanagi. At the start of his career at the Japanese component manufacturer in 2006, he was assigned to Shimano Europe, based in the Netherlands. He stayed here for one year to gain experience in the bicycle business. Since then, he has travelled the world for Shimano before coming back to Europe. A brief introduction of this industry insider and his view on the European market.

  • Multiple campaigns by the European Public Prosecutor’s Office have led to the confiscation of an estimated 400,000-500,00 e-bikes. – Photo EPPO
    Trade Regulations28 Aug 26

    Auction of thousands confiscated e-bikes causes the next market disruption

    No less than 10,000 e-bikes and e-scooters seized in the course of the European Public Prosecutor's Office (EPPO) investigation Calypso have been auctioned at bargain prices. According to EPPO, the sale generated €1.85 million, a small part of the financial effects from the ongoing investigation. "This is not what we want, and we would rather have them scrapped," said an EBMA spokesperson representing the European bicycle industry.

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