VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

BINH DUONG, Vietnam - In the last decade, few Southeast Asian countries have seen manufacturing growth in the cycling industry the way that Vietnam has. Bolstered by favourable foreign policy and a booming national economy, Vietnam's bicycle manufacturing sector is experiencing a growth spurt — but how sustainable this is in the midst of a shifting market, only time will tell.

TAICHUNG, Taiwan - The annual event for product managers has become the next big thing on the calendar to gauge industry sentiment. The positive market expectations signalled at Eurobike last June are now under severe pressure. What can the industry expect from Taichung Bike Week 2025 next week?

SWIEBODZIN, Poland - Sprick, a long-standing name in the German Bicycle sector, has entered a new chapter. After financial difficulties led to insolvency of the bicycle assembler at the start of this year, the company is now set to become part of multinational, Singapore-based DuTech Group.

WASHINGTON DC, United States - The number of bicycles imported into the United States in the first half of 2025 has dropped 25% year-on-year. When looking at Q2 specifically this is a 35% drop compared to 2024. The impact of tariffs and trade wars has seen China's relevance as US bicycle supplier slip considerably.

MONTREUIL, France - French authorities have uncovered a vast financial fraud network in a large-scale investigation that involved over 70,000 Chinese-made e-bikes across six storage sites in the country. The losses amount to €6 million.