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The Danish market with benefit from Merida Benelux’s logistics and warehousing service, a customer service but also an experience center. – Photo Merida Benelux

Merida Benelux takes over distribution in Denmark

APELDOORN, the Netherlands - To step up Merida's presence, the Benelux distributor of the Taiwanese manufacturer has expanded into Denmark as the official importer for this country. This strategic move strengthens Merida's foothold in the Scandinavian region, furthering the brand's commitment to delivering high-quality bikes and cycling gear to a wider audience.

The volume of the dealer intake in Denmark fell to the lowest level in a long time in 2023. – Photo Bike Europe

Is Denmark's dramatic bicycle market situation a forecast for other...

COPENHAGEN, Denmark - The Danish bicycle market has always been on its own sales path compared to other European countries. However, the 2023 figures of the dealer intake released by the Danish bicycle dealers and industry organisation 'Danske Cykelhandlere' from January-November could be an indication of what we can expect when other European countries publish their sales reports.

Building on the success of previous editions, Copenhagen Bike Show has developed a new strategy to increase the B2B engagement. – Photo Bike Europe

Copenhagen Bike Show enhances B2B focus for 2024 edition

COPENHAGEN, Denmark - The annual bike show for the Nordic market which takes place in Copenhagen is going to increase the emphasis on more B2B engagement. The organiser has introduced a series of services to trade visitors expanding on the success of 2023, where the Copenhagen Bike Show attracted over 10,000 visitors.

The study systematically recorded the rules for speed pedelecs in Germany, Belgium, Denmark, the Netherlands and Switzerland and gives a clear overview. – Photo ZIV

German industry association ZIV launches European speed pedelec study

BERLIN, Germany - Europe-wide regulations and experiences for speed pedelecs vary per country. The Dutch mobility consultancy Mobycon and German industry association ZIV have now made a first comparative study on this market in in Germany, Belgium, Denmark, the Netherlands and Switzerland.

International growth is a key goal for 2024 for Argon 18. – Photo Argon 18

Eyeing international growth Argon 18 bags new CRO from Specialized

MONTREAL, Canada - As part of the company's international business growth strategy, Argon 18 has appointed Patrick Flaherty as chief revenue officer (CRO). Flaherty has over twenty years' experience in the cycling industry, most recently at Specialized.

The future of Mate Bike is unclear. – Photo Mate Bike

Mate Bike struggling to survive under Chapter 11 status

COPENHAGEN, Denmark - The ambitions were sky high when Mate Bike was founded in 2016. Investors were easy to entice based on the projected growth of the e-bike market. However, expansion came too quickly, and Mate Bike is now fighting insolvency.

Assembly in Denmark will speed up delivery, giving access to inventory that can be shipped anywhere in Europe within days. – Photos Argon 18

Argon 18 opens European assembly in Denmark and expands D2C activities

LYNGE, Denmark - Since January 1st, 2023, all Argon 18 bikes destined for the European market have been assembled at the company's European headquarters in Denmark. The Canadian brand is also broadening its retail network by offering direct to retail sales in the UK. Other European markets are expected to follow.

Also in Denmark, the bicycle is regarded as a cost-efficient alternative for a car as this parking in Copenhagen shows. – Photo Bike Europe

Denmark sees upswing in local e-bike production and sales

COPENHAGEN, Denmark – The ample availability of bicycles and e-bikes resulted in increased sales in Denmark in 2022, just like in many other EU countries. The January-August 2022 figures of supplies clearly show an upswing in the market, but don’t give any indication of the market outlook.

Danish folding e-bike manufacturer is hoping its new SUV product will rival its ‘engine’ name-sake. - Photo Mate

Mate enters e-cargo bike market with 'reimagined' SUV

COPENHAGEN, Denmark - Mate is entering the e-cargobike market with the launch of its SUV model. Made from 90% recycled aluminium, the e-bike lifestlye brand is presenting it as "the first real alternative to a car."

“The market has to show first that current supply chain delays are really demand driven and not only the result of the setbacks in deliveries,” says Accell Western Europe’s regional director Epco Vlugt. – Photos Bike Europe

Accell Western Europe adopts flexible approach to steer through...

EDE, The Netherlands - "The problems in the supply chain are still very present," tells Accell Western Europe's regional director Epco Vlugt to Bike Europe during the company's annual dealer show. "But there is definitely progress compared to last year," he confirms. "With such dynamic market conditions it shows that many players in the chain are beginning to adapt and add more flexibility."