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"Create the right experience around the bikes. Make it colourful and show, famous characters."

Selling Kids' Bikes Successfully - 10 Golden Rules

How to sell children's bikes? 10 golden rules for selling kids' bikes successfully.

Jeroen Kuijpers: 'People find us through online platforms'

Jeroen Kuijpers: 'People find us through online platforms'

Together with his brother Leon, Jeroen Kuijpers runs the Kuijpers Tweewielers bike shop that was founded by their father in Helmond in 1979. The whole of the first floor of the shop is devoted to children's bikes so that they can be optimally presented. It is a completely separate department, including colourful paintings on the walls, just for kids.

'It's easier to sell when you offer a big choice'

'It's easier to sell when you offer a big choice'

Tok Ramazan has been selling bikes in The Hague for almost ten years. Ramazan's shop is in a working-class neighbourhood with lots of young families, and he prices his kids' bikes affordably for them.

'Kids' bikes are a great customer loyalty tool'

'Kids' bikes are a great customer loyalty tool'

Kids' bikes are mainly sold through specialist stores and toy shops. In that sense, Edwin Woudt from the Dutch town of Koog aan de Zaan kills two birds with one stone, because his bike shop, called Woudt de Fietsspecialist, is combined with a branch of Intertoys.

'You have to differentiate on service'

'You have to differentiate on service'

The Edwin Groen Tweewielers bike shop has been based at the same premises in Heerhugowaard (The Netherlands) for over 30 years. The massive store sells every conceivable kind of bicycle, and part of the shop is also dedicated to the kids' bike segment.

Children's bikes have vanished from shops, not from the market'

Children's bikes have vanished from shops, not from the market'

Young people are the consumers of our future, yet many bicycle retailers are paying too little - if any - attention to the kids' bike segment. They are doing themselves a disservice, because the sale of children's bicycles can be a very lucrative business, according to Edwin Boelsz. And he should know, since he is managing director and owner of Kubbinga BV in the Dutch town of Purmerend and manufacturer of Volare kids' bikes. Although he doesn't reveal the actual sales figures, he explains that the company is one of the major players in this segment.