Sigma is increasing its involvement in the Original Equipment Manufacturer (OEM) sector. Already an established brand in the bicycle accessories sector, the company has a great deal of core expertise in displays, remotes, and lighting.
Why do you want to expand in the OEM sector?
“We want to contribute our many years of expertise in bicycle electronics to the further development of the e-mobility and bicycle segment in partnership with drive manufacturers, OEMs, and other industry partners. E-mobility vehicles and e-bikes, in particular, will be among the most important means of transport in the future. It is therefore important for us to expand this business area without neglecting our traditional sales channels.”
What specific measures are you taking to strengthen your OEM business?
“Compatibility with products from other manufacturers is an important issue for us. We have strengthened our sales organisation in order to identify new partnerships and deepen existing relationships. We currently have compatibility with almost all relevant partners in the bike industry. This is of course a very good basis for positioning our OEM products.”
“We have already been developing displays and remotes for e-bikes successfully for several years. Now we are also using our third core competence, lighting, and are presenting our first e-bike lighting series, the EOX-Lights, at Eurobike. Incidentally, our partners in the bicycle industry were virtually demanding this. After all, we work closely with our partners to develop customised solutions that meet their specific requirements.”
What challenges do you face in expanding your OEM business and how are you tackling them?
"One challenge is to understand and fulfil the requirements and expectations of our partners. Here we rely on close communication and cooperation to develop customised solutions. Our customers range from large corporations to niche companies. Our product developments range from small-scale solutions to the big picture.”
How do you see the future of your company in the OEM sector and what goals have you set yourself?
“Expanding our involvement in the OEM sector is part of our long-term growth strategy. Our aim is to become one of the leading OEM providers of high-quality, intuitive, integrated and networked bike cockpits. To achieve this, we want to further diversify our product portfolio and produce solutions that are 100% customised to the needs and requirements of users. The current industry trend towards clean cockpits is very much in our favour. Here we can integrate our EOX specifications directly ex works with manufacturers of e-systems and bike brands. We also equip end customers with e-bike compatible Sigma products via our retail partners.”
What are the upcoming highlights in Sigma's e-mobility segment?
“The highlight will certainly be our new EOX lights for e-bikes, which we will be presenting to trade visitors for the first time at Eurobike. From entry-level OEM products to premium e-bike lighting including high beam, we can fulfil all requirements here. We have also expanded our display and remote program. Here you can also look forward to exciting and innovative products.”
This article is sponsored by Sigma.
