Rosie Burgin

KOBLENZ, Germany - Canyon has reaffirmed its long-term, holistic commitment to greenhouse gas emission reduction by incorporating sustainability into its future business strategy. Going one step further, the bike brand's emissions reductions targets have been verified by the globally recognised body, SBTi.

LONDON, United Kingdom - In contrast to other European markets, where declines in unit sales could be offset against higher sales values, this can't be said for the UK market. The post-COVID downturn in the UK cycling market has seen the total market value fall a further 6% in 2023, following an 18% decline in 2022. On top of that, in 2023 the UK had "the worst mechanical bike sales this century," the latest data confirms.

HELSINKI, Finland - Vapaus Bikes Finland Oy, has secured a €15 million loan to drive growth and international expansion in the employee benefit bikes sector. Besides scaling up in Finland and Sweden, further internationalisation is being considered. Boasting a mature and scalable business model, the mobility service provider has seen its net revenues rise from €4.5 million in 2021 to over €30 million in 2023.

BATH, England - Cycling marketing agency Shift Active Media's inaugural 'What's Next?' report in 2023 which uncovered the value of marketing investment during a downturn is returning this year with a webinar to launch the new findings. Aimed at enabling cycling brands to navigate the challenging landscape in 2024, the webinar presented by CSO Doug Baker is open to the whole cycling industry.

UTRECHT, The Netherlands - Shift Cycling Culture is extending its series of workshops to further engage and educate industry stakeholders on sustainable practices in the cycling industry. The on and offline workshops available includes the sixth edition of the Circular Design Course in collaboration with CIRCO. This workshop aims to put the circular economy at the heart of a company's product innovation.

HEERENVEEN, The Netherlands - Accell Group has announced today that it plans to adjust its production structure to "simplify operations and enhance efficiency". To do this Accell will merge its two facilities in Heerenveen, The Netherlands and relocate some of the current production to Accell's other European manufacturing facilities. Up to 150 job losses are expected.

REDDITCH, England - Halfords has reported a 5.1% dip in its Q3 cycling sales compared to the same period last year. More concerning is that the UK bicycle retailer has reported the cycling market volumes are down 28% from pre-pandemic levels.

KORTRIJK, Belgium - Full halls, wide smiles, and positive energy… the mood at Velofollies in late January was in stark contrast to many of the reports recently published on Bike Europe. The annual event for the Benelux market with sold out exhibition space, new product releases and notable optimism seemed to disguise the many uncertainties in the current market. However, "2024 will not be a year for taking risks," one exhibitor confirmed.

KORTRIJK, Belgium - Electric bicycle sales in Belgium grew to a market share of 51.2% in 2023 according to industry organisation Traxio. The estimate sales figures which were reported during the Velofollies tradeshow last week, show that the Belgian market is levelling out following the spike during the corona years.

TAIPEI, Taiwan — "2023 was a challenging year for the bike industry but we're very bullish on the future so we spent 2023 continuing to invest in our people and processes," says Josh Hon, Tern Team Captain. In this trend, the urban mobility specialist has announced two key additions to its senior management team.