![With a growing e-bike market and a consumer preference for instore shopping, local brand Cowboy opened a brand store in Brussels in 2023. – Photo Cowboy](https://vmn-bike-eu.imgix.net/2024/04/bike-europe-belgium-bike-market-update-1.jpg?auto=compress%2Cformat&q=50&w=1118&h=629&fit=fill)
Subscribers only Belgian bicycle market drops 18% in 2023
BRUSSELS, Belgium - In Belgium, over 18% fewer bicycles were sold in 2023. Sales decreased from nearly 700,000 to 569,605 units, according to figures shared jointly by Traxio and GfK. However, there are no concerns for the longer term. The e-bike is expected to be the cornerstone of the Belgian market, with specialist retailers playing an essential role in sales.
![In 2022 e-bikes sales have been catching up at an unprecedented high speed. – Photo Tweewieler](https://vmn-bike-eu.imgix.net/2023/05/bike-europe-belgium-mr-2022.jpg?auto=compress%2Cformat&q=50&w=1199&h=674&fit=fill)
Subscribers only Belgium now biggest growth market for e-bikes
BRUSSELS, Belgium - The Belgium bicycle market recovered remarkably from the sales dip in 2021 caused by supply chain constraints. The total market volume increased by 19% from 584,913 units in 2021 to 685,871 bicycles and e-bikes last year. Like in many other EU markets, also in Belgium it was the e-bike that took up the majority of the sales growth.
![Strikingly, more than 2,000 fewer e-bikes were sold in Belgium in 2021. - Photo Marcel van Hoorn](https://vmn-bike-eu.imgix.net/2022/08/bike-europe-belgium-bicycle-market-sales-drop.jpg?auto=compress%2Cformat&q=50&w=1800&h=1013&fit=fill)
Subscribers only Supply issues cause growth in Belgian e-bike market to falter
BRUSSELS, Belgium - The total sales in the Belgian bike market fell by 1.2% in 2021, turning the tide on the 4% growth seen in 2020. A drop in e-bike sales and the sportive segment, which were both hampered by limited availability due to the supply chain problems, contributed to the overall decrease.
![IBDs experienced unfair competition from DIY Stores and supermarkets who could open before them. - Photo Bike Europe](https://vmn-bike-eu.imgix.net/uploads/2021/04/Bike-Europe-Belgium-MR-2021.jpg?auto=compress%2Cformat&q=50&w=1600&h=1067&fit=fill)
Subscribers only Low inventories limited Belgium e-bike and bicycle sales increase in...
BRUSSELS, Belgium - Empty warehouses and low inventory limited bicycle and e-bike sales volumes in Belgium last year. According to the national industry organisation Traxio there was great interest in cycling last year but the market increase was only 4% as there were insufficient products available.
![Money-wise the Belgian bicycle market is clearly on the rise thanks to the growing e-bike share. – Photo Bike Europe](https://vmn-bike-eu.imgix.net/uploads/2020/03/Bike-Europe-E-bike-Market-Belgium-website.jpg?auto=compress%2Cformat&q=50&w=2849&h=2113&fit=fill)
Subscribers only Belgian market: Over 50% of all bikes sold are electric ones
KORTRIJK, Belgium - The 2019 sales figures for the Belgian market show a remarkable development. Last year the number of e-bike sold turned out higher than the one for regular bicycles. E-bikes rose to 51 percent of total bicycle sales. This makes Belgium the
![2018 e-bikes sales in Belgium upped over 14 percent! – Photo Bike Europe](https://vmn-bike-eu.imgix.net/uploads/2019/07/Bike-Europe-Market-Report-Belgium.jpg?auto=compress%2Cformat&q=50&w=4320&h=3240&fit=fill)
Subscribers only Market Report Belgium: E-Bikes Keep Growing
KORTRIJK, Belgium - That the Belgian people embraced e-bikes has already been established as a fact by recent market studies carried out by 'Velofollies', the country's biggest bicycle show.
![Belgian e-bike market shows major increases in volume and average retail price. – Photo Bike Europe](https://vmn-bike-eu.imgix.net/uploads/2018/01/Bike-Europe-Shop-Belgium.jpg?auto=compress%2Cformat&q=50&w=3169&h=2177&fit=fill)
E-Bikes Take Lead in Belgian Market
KORTRIJK, Belgium - The Belgian people embraced e-bikes like in no other European market. A recent market study by 'Velofollies', the country's biggest bicycle show, confirmed results of previous surveys which showed that the e-bike is currently the largest bicycle category in Belgium with a market share (in units) of 45%.
![](https://vmn-bike-eu.imgix.net/uploads/2015/09/belgie.jpg?auto=compress%2Cformat&q=50&w=240&h=160&fit=fill)
Bike Sales in Belgium Grows 8%
BRUSSELS, Belgium - Last year a total of 436,549 new bicycles were sold in Belgium through IBDs; up 30,000 (+7.5%) compared to 2013. This is concluded by a study at Belgian bike dealers commissioned by the organizer of the Velofollies bike show.
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-1505146.png?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
Belgium IBDs Positive on Market Prospects
KORTRIJK, Belgium - The lack of reliable market data made Velofollies show organiser Media Surplus decide to do a survey among Belgium IBDs. The results ...
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-BIK4269I01.jpg?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
<b>Belgium 2009:</b> Reticence for e-Bikes Disappearing
2009 was once again an excellent bicycle year in Belgium. Although sales volumes were down here and there, turnover seems to have generally increased. ...
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-BIK3379I01.jpg?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
<b>Belgium 2008: </b>E-Bikes Big Winner in Belgium
GAND, Belgium - The Belgian market does not seem to suffer much from the economic crisis. 2008 was generally a good year, particularly for high-end ...
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-BIK2848I01.jpg?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
<b>Belgium 2007:</b> Growth Potential For Functional Bikes
BRUSSELS, Belgium - In 2007, Belgian bike sales have grown in numbers but probably lost some of their value as a result of shrinking purchasing power. ...
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-BIK2451I01.jpg?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
<b>Belgium 2006:</b> Threatened by Unfair Competition
BRUSSELS, Belgium - For several years in a row, the Belgian bicycle import was growing explosively. In 2003, for the very first time ever, imports ...
![](https://vmn-bike-eu.imgix.net/uploads/2015/04/attachment-001_logistiek-image-BIK2369I01.jpg?auto=compress%2Cformat&q=50&w=106&h=71&fit=fill)
<b>Belgium 2005:</b> Bike Sales Growing Slowly but Surely
MAARSSEN, the Netherlands - In 2003, for the very first time ever, imports of bicycles into Belgium exceeded 1 million. Now, only 2 years later, imports ...