Market Reports

How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
At Sportson Group, Sweden’s largest bicycle dealer operating 29 stores nationwide, e-bikes already make up an important part of the total revenue. – Photo SportsonSubscribers only
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Subscribers only Tough times expected in Sweden this year

STOCKHOLM, Sweden - The growing popularity of e-bikes in Sweden has resulted in a market share increase from 19.5% in 2020/2021 to 21.7% over the last season which runs from September to August. The increasing sales figures of e-bikes are the real shining star in Sweden, while other categories lag behind.

Sportson’s CEO Lars Haglund and store manager Joakim Arvidsson (left), “We have sold all the e-bikes we got.” – Photo CykelbranschenSubscribers only
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Subscribers only Supply can't keep up with high demand in Sweden

STOCKHOLM, Sweden - The growing popularity of e-bikes in Sweden has resulted in a market share increase from 17.5% in 2019/2020 to 19.5% over the last season which runs from September to August. However, also in Sweden the industry is struggling to keep up with demand due to the limited product availability.

Stopping of subsidy scheme did not lead to collapse of e-bike sale. It remained at an unexpectedly high level. – Photos Cykelbranschen Subscribers only
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Subscribers only Sweden Now Ranks Among Europe's E-Bike Top Countries

STOCKHOLM, Sweden - That e-bike sales in Sweden would drop hard in 2019 was taken into account by all market operators. In particular because the government's subsidy scheme stopped which made up 25 percent of the purchase price of an e-bike up to a total of one

Stopping of subsidy scheme did not lead to collapse of e-bike sale. It remained at an unexpectedly high level. – Photos Cykelbranschen Subscribers only
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Subscribers only Swedes Find Bikes Right Product at Right Time

STOCKHOLM, Sweden - That e-bike sales in Sweden would drop hard in 2019 was taken into account by all market operators. In particular because the government's subsidy of 25 percent of the purchase price stopped. This subsidy scheme pushed the Swedish

IBDs are main retailing force for bikes in Sweden. They are benefiting from the subsidy program that is boosting the country’s e-bike sales. – Photo ShutterstockSubscribers only
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Subscribers only Market Report: Sweden Now Ranks Among E-Bike Top Countries

STOCKHOLM, Sweden - A cold and chilly start to the preseason is usually never good for bicycle sales. But the hot and rain-free super summer of 2018 has helped to boost sales this year in Sweden. In particular e-bike sales.

While e-bike sales increased in Denmark and Sweden; Finnish market lagged behind due to a cold cycling season. – Photo Bike Europe  Subscribers only
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Subscribers only Nordic's E-Bike Sales Increase, But Markets Tend to Differentiate

COPENHAGEN, Denmark - While market characteristics used to be rather similar, bicycle sales in Denmark, Sweden and Finland is showing some striking

The e-bike has gained a strong foothold on the three Nordic countries. - Photo Bike EuropeSubscribers only
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Subscribers only Nordic Markets See Transformation to E-Bikes, Except Finland

The e-bike has gained a strong foothold on the three Nordic countries, Denmark, Sweden and Norway, although their overall bicycle markets declined. The

Sweden: E-Bike Sales Up Big

Sweden: E-Bike Sales Up Big

A cold and chilly start to the pre-season never stimulates bicycle sales. But 2016's hot and rain-free late summer helped in a big way. What's more,

For 2015 the Swedish bicycle industry estimates the market volume at 598,000 units.

Expensive Models and E-bikes Increase Market Share in Sweden

STOCKHOLM, Sweden - Despite a cool, wet spring and early summer, bicycle sales and usage in Sweden increased this year. The volumes would even have been bigger if the Swedish kronor had not weakened against the US dollar, which forced suppliers to raise prices by 15-20% at the start of the season.

Sweden's Bike Market Sees Continued Growth

Sweden's Bike Market Sees Continued Growth

STOCKHOLM, Sweden - Cycling is growing in popularity in Sweden. A recent survey published by trade association 'Svensk Cykling' indicates that 19% of ...

Sweden 2012: Rapidly Shifting Towards Sportive Bikes

Sweden 2012: Rapidly Shifting Towards Sportive Bikes

STOCKHOLM, Sweden - The Swedish bike market has always been typified as rock solid, with annual sales numbers only changing marginally. But the 2012 ...

Sweden 2011: Market Slowly but Surely Shifting towards Sports

Sweden 2011: Market Slowly but Surely Shifting towards Sports

The Swedish bike market is typified as rock solid, with annual sales numbers only changing marginally. Last year didn't change that while the same goes ...

<b>Sweden 2010: </b>Bike Market Struggles

<b>Sweden 2010: </b>Bike Market Struggles

This year the Swedish bike market had to struggle against bad weather conditions. First there was a long cold winter, then a windy spring, a short ...

<b>Sweden 2009:</b> Retail Chains Riding Out

<b>Sweden 2009:</b> Retail Chains Riding Out

There are few markets in the world where good or bad weather has more influence on bike sales than Sweden. Conditions in spring and summer more or less ...

<b>Sweden 2007:</b> Commuting: Growing Trend in Sweden

<b>Sweden 2007:</b> Commuting: Growing Trend in Sweden

SUNDBYBERG, Sweden - The 2008 bike sales started nicely in Sweden with a nice spring and warm summer and with all the talk about health, commuting, ...

<b>Sweden 2006:</b> Market Turning to Commuter Models

<b>Sweden 2006:</b> Market Turning to Commuter Models

STOCKHOLM, Sweden - In 2006, bike shop owners endured a cold spring and slow sales. This year the season jumpstarted with a warm pleasant spring and ...

<b>Sweden 2005:</b> Polarization of the Bike Market

<b>Sweden 2005:</b> Polarization of the Bike Market

MAARSSEN, The Netherlands - There are few markets in the world where good or bad weather has more influence on bike sales than Sweden. A spring with bad ...