Despite losing retail market share, IBDs in Switzerland saw turnover from repairs increase in 2023. – Photo Peter Hummel

Speed pedelec trend gives Swiss market glimmer of hope

AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market...

In 2022 Swiss chain store Ochsner Sport took over the small e-bike brand E-Framer and gained Olympic downhill champion Beat Feuz as an ambassador. – Photo Peter Hummel

Swiss e-bike market share nearing 50%

AARAU, Switzerland - For the third year in a row, 2022 was not a normal one in the Swiss bicycle market. Although e-bike deliveries rose for the...

The Freigeist from TDS is a good example of the new top selling E-SUV or crossover e-bike. - Photo Peter Hummel

Stagnant supply chains put brakes on Swiss bicycle business

AARAU, Switzerland - After total bicycle sales skyrocketed by 38% in 2020, poor availability brought the Swiss industry back down to earth in 2021....

In 2020 brands had to quickly adapt their way of presenting new models. In Switzerland, Komenda held their first ‘hybrid" event – with limited on site participants and online streaming. – Photo Peter Hummel

Swiss bike sales exceed half million mark but it's not all...

SOLOTHURN, Switzerland - Swiss bicycle and e-bike sales in 2020 at a first glance represent the rising popularity of cycling as a means of transport...

Tour de Suisse Rad recently opened a new factory in Kreuzlingen, Switzerland. - Photo Peter Hummel

Swiss e-bike market share still increasing

SOLOTHURN, Switzerland - The Swiss bicycle trade can look back on a successful 2019: the number of bicycles sold increased to 363,497 units, an...

Swiss companies such as Komenda were still able to deliver even during the peak season. - Photo Peter Hummel

Swiss E-Mountainbike Sales Doubled

BERN, Switzerland - The Swiss e-bike sales broke a new record in 2018. As expected, the e-bike sales volume passed the threshold of 100,000 units....

Popularity of e-MTBs, produced here, is fast growing in Switzerland. – Photo Peter Hummel

E-Bike Sales Growth Continues in Switzerland

SOLOTHURN, Switzerland - While other markets showed drops in sales in 2016, the Swiss market proved to be solid. With 325,000 (+ 0.5%) virtually...

Lately the long-established Swiss brand MTB Cycletech is completely relying on production in Switzerland. – Photo Peter Hummel

Switzerland Continues To Be Speed E-Bike Pioneer

While the total number of bikes sold in Switzerland last year decreased by 1% to 323,059 units, the e-bike market continues to grow. In 2015 the...

  1. Updates from the Swiss (e)-bike industry

  2. Flyer CEO Andy Kessler: "We have a year's worth of stock of some components"

  3. ZEG plans to close Flyer factory in Switzerland

  4. Change in management at Stromer as Tomi Viiala steps down as co-CEO

  5. Thomas Binggeli back in business with bicycle retail store take-over

  6. Scott Sports Group gets new CEO duo after power struggle with Zaugg

  7. Saga and production partner FAVI launch motor-gearbox

  1. Recent market reports from across Europe

  2. Can US e-bike sales reach 50% market share by 2030?

  3. Spanish bicycle market drops for the second year in a row

  4. Freefall ends as EU-27 e-bike imports stabilise

  5. Japanese bike market struggling to get out of slump

  6. European e-bike sales take step back in 2023

  7. 2023 challenges European e-bike markets