Market Reports

How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
Despite losing retail market share, IBDs in Switzerland saw turnover from repairs increase in 2023. – Photo Peter HummelSubscribers only
Subscribers only
Market Report

Subscribers only Speed pedelec trend gives Swiss market glimmer of hope

AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market volume dropped last year by 18%. While sales decreases were reported in all categories, it was the speed pedelec market that made strong gains.

In 2022 Swiss chain store Ochsner Sport took over the small e-bike brand E-Framer and gained Olympic downhill champion Beat Feuz as an ambassador. – Photo Peter HummelSubscribers only
Subscribers only
Market Report

Subscribers only Swiss e-bike market share nearing 50%

AARAU, Switzerland - For the third year in a row, 2022 was not a normal one in the Swiss bicycle market. Although e-bike deliveries rose for the first time to over 200,000 units, with an increase of 17%, the overall market marginally shrank again to 483,562 units. This was due to the decline in traditional bicycle sales.

The Freigeist from TDS is a good example of the new top selling E-SUV or crossover e-bike. - Photo Peter HummelSubscribers only
Subscribers only
Market Report

Subscribers only Stagnant supply chains put brakes on Swiss bicycle business

AARAU, Switzerland - After total bicycle sales skyrocketed by 38% in 2020, poor availability brought the Swiss industry back down to earth in 2021. Sales fell by 1.6% to a total of 493,826 e-bikes and bicycles. E-bike sales have now grown to a 37.9% market share.

In 2020 brands had to quickly adapt their way of presenting new models. In Switzerland,  Komenda held their first ‘hybrid" event – with limited on site participants and online streaming. – Photo Peter HummelSubscribers only
Subscribers only
Market Report

Subscribers only Swiss bike sales exceed half million mark but it's not all...

SOLOTHURN, Switzerland - Swiss bicycle and e-bike sales in 2020 at a first glance represent the rising popularity of cycling as a means of transport and fitness. With 171,132 e-bikes sold a new record was reached and total bike sales tipped the half million mark. However, with the Swiss bicycle association's surveys data coordinating with federal customs figures for the first time, the official Swiss sales statistics not only show a sharp rise, but also more 'accurate' figures.

Tour de Suisse Rad recently opened a new factory in Kreuzlingen, Switzerland. - Photo Peter Hummel Subscribers only
Subscribers only
e-bike

Subscribers only Swiss e-bike market share still increasing

SOLOTHURN, Switzerland - The Swiss bicycle trade can look back on a successful 2019: the number of bicycles sold increased to 363,497 units, an increase of 5.2%. The sales growth in 2019 doubled compared with 2018. The market expansion was mainly due to high demand for e-bikes, where the market share increased from 32.3 to 36.6%, the industry association Velosuisse reported.

Swiss companies such as Komenda were still able to deliver even during the peak season. - Photo Peter Hummel Subscribers only
Subscribers only
Market Report

Subscribers only Swiss E-Mountainbike Sales Doubled

BERN, Switzerland - The Swiss e-bike sales broke a new record in 2018. As expected, the e-bike sales volume passed the threshold of 100,000 units. With a total of 111,000 units, almost every third bicycle sold in Switzerland was electrified.

Popularity of e-MTBs, produced here, is fast growing in Switzerland. – Photo Peter Hummel Subscribers only
Subscribers only
Market Report

Subscribers only E-Bike Sales Growth Continues in Switzerland

SOLOTHURN, Switzerland - While other markets showed  drops in sales in 2016, the Swiss market proved to be solid. With 325,000 (+ 0.5%)

Lately the long-established Swiss brand MTB Cycletech is completely relying on production in Switzerland. – Photo Peter HummelSubscribers only
Subscribers only
E-bike

Subscribers only Switzerland Continues To Be Speed E-Bike Pioneer

While the total number of bikes sold in Switzerland last year decreased by 1% to 323,059 units, the e-bike market continues to grow. In 2015 the volume increased 15%.

Market Report

Swiss E-Bike Train Again Running at Full Speed

SOLOTHURN, Switzerland - As in other European countries also the Swiss bicycle industry benefited of much better weather conditions compared to 2013. That resulted in much improved sales. However, a wet summer prevented even better results.

E-bike

Swiss Surprise: Sales Drop in E-Bikes

SOLOTHURN, Switzerland - Poor spring weather lowered the sales figures in 2013. A total of 330,313 new bikes were sold, 5.3 % less than in 2012. Even ...

Cross

<b>Switzerland 2009:</b> Sales Up while e-Bikes Boom

According to the statistics of the countrys cycling industry association, Velosuisse, 349,900 new bicycles were sold in Switzerland last year. Thats 7.3%

Cross

<b>Switzerland 2008:</b> IBD Hold Firm Thanks To e-Bikes

Bike sales in Switzerland last year totalled nearly 315,000 units, more or less the same level as in 2007. Mainly thanks to the continuing e-Bike boom, ...

Business

<b>Switzerland 2007:</b> New Forces in Bike Market

SOLOTHURN, Switzerland - The bike market in Switzerland looks healthy: in 2007 almost 5% more bikes were sold compared to a year earlier. The growth in ...

BMC

<b>Switzerland 2006:</b> Hit by Cheapness-Wave

Stable market relations in Switzerland: the 2006 sales figures from dealers and sports outlets remained more or less the same, in spite of the ...

chain

<b>Switzerland 2005:</b> More at Mass Markets

MAARSSEN, the Netherlands - The Swiss bike market was stable once more with 277,000 bikes sold (children's velos not counted). But sales prices saw ...