Market Reports

How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
In the Netherlands, the e-bike generated 80% of the total turnover in the industry. - Photo Diederik van der LaanSubscribers only
Subscribers only
Market Report

Subscribers only Bicycle market in the Netherlands slides down by 6%

AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher average retail price the revenue was down only 3.7% from 2022 to €1.4 billion in 2023. According to Huub Lamers, chairman of the section bicycles at the industry organization RAI and COO at Pon.Bike, "in times of supply chain constraints, we lack the availability of high quality data. The information we share today is based on sell out data, but we only have estimates on the number of bicycles and e-bikes in the pipeline."

The biggest e-bike category sold in the Netherlands are city-bikes with a market share of 85%. – Photo Bike EuropeSubscribers only
Subscribers only
Market Report

Subscribers only E-bike sales up 2% in the Netherlands as market confronts challenges

AMSTERDAM, the Netherlands - "The future of cycling is bright," said Huub Lamers, cycling section chairman of the RAI industry association announcing the 2022 e-bike and bicycle sales in the Netherlands. The average price per unit increased last year, but not all figures show a positive trend.

E-bike sales in the Netherlands now have a dominant market share of 52%. - Photo TweewielerSubscribers only
Subscribers only
Dynamo Retail Group

Subscribers only Dutch e-bike and bicycle market shrinks by 15.9 % in 2021

AMSTERDAM, the Netherlands - The much-discussed topic of supply chain constraints have had a direct impact on product availability. Due to the delivery problems, directly related to the corona pandemic, the e-bike and bicycle market in the Netherlands saw a record sales volume decline for 2021.

Bicycle traffic jams in Utrecht, the Netherlands; over 30,000 cyclists a day take this popular route. – Photo Bike EuropeSubscribers only
Subscribers only
BOVAG

Subscribers only E-bike and bicycle market value hiked by one third in the Netherlands

AMSTERDAM, the Netherlands - The e-bike is being massively embraced in the Netherlands and its market share continues to expand. In 2020 e-bike sales increased by no less than 30% to a record number of 547,000 units. In value the market has reached the all-time high of €1.65 billion.

Convenience is mentioned as the most important reason to purchase an e-bike. – Photo Bike Europe Subscribers only
Subscribers only
Market Report

Subscribers only E-bike market in the Netherlands to exceed 1 million units

DEN BOSCH, the Netherlands - At least 9% of the consumers in the Netherlands expect to buy an e-bike this year. According to recent market research by Multiscope this will result in a market volume of some 1.2 million e-bikes. That's a major hike on top of the already successful market last year.

Sharing systems contribute to the growing usage of bicycles and e-bikes in the Netherlands. – Photo e-bike-to-goSubscribers only
Subscribers only
e-bike

Subscribers only E-Bike Sales Show Steady Growth in the Netherlands

AMSTERDAM, the Netherlands - During last year's sales season all indications were pointing at increasing e-bike sales. While 2018 already saw unprecedented growth, also 2019 showed relentless interest in electric bicycles.

Dutch market is becoming 100% electric; regular bikes don't really matter anymore. – Photo Bike EuropeSubscribers only
Subscribers only
e-bike

Subscribers only Dutch Bike Market Turning Exclusively Electric

AMERSFOORT, the Netherlands - First half year results for the Dutch market indicate that again electric bike sales is showing huge growth. It contrasts sharply with the sale of regular bicycles, which is sinking further and further.

Will e-bikes become the new standard in the Netherlands? – Photo Bike EuropeSubscribers only
Subscribers only
Market Report

Subscribers only E-Bike Now Biggest Category in the Netherlands

AMSTERDAM, the Netherlands - Increasing consumer spending, sunny weather during the summer of 2018 and an ongoing interest in e-mobility products led to an unprecedented market expansion in the Netherlands.

Speed pedelec buyers are less price oriented. Stromer speed e-bikes, market leading in Holland, retail for prices ranging from 4,500 to 9,500 euro.  – Photo Bike EuropeSubscribers only
Subscribers only
Dutch ID

Subscribers only Speed Pedelec Sales Shows Steady Growth in The Netherlands

The sale of speed pedelecs shows a close to 8 percent growth this year. This is what happened in the Netherlands during 11 months of 2018. As it is unclear what's happening throughout Europe with regard to the rise of this e-bike category; market

‘It’s too early to say the e-bike market has reached it maximum share at 29% in Holland,’ said Wouter Jager chairman of Dutch industry association RAI-Vereniging. – Photo Bike Europe Subscribers only
Subscribers only
e-bike

Subscribers only Trend Reversal in Holland; E-Bike Sales Growth Stopped

AMSTERDAM, the Netherlands - For the first time in years the sale of electric bikes showed no further growth in the Netherlands in 2016.

Despite growth in e-bike sales total bicycle sales in the Netherlands declined to lowest level in more than a decade. – Photo Bike Europe
Accell Group

Market Report NL: Huge Growth in Dutch E-Bike Sales in 2015

The Dutch have now also gone crazy for e-bikes. In 2015 sales levels jumped nearly 24%, to 276,000 units and the e-bike now has a 28% market share.

e-bike

Dutch E-bikes Excel in Growing Bicycle Sales

AMSTERDAM, the Netherlands - The announcement of the Dutch bicycle market statistics did not include many surprises this year. After the long summer of 2014, with mild temperatures and a lot of sunny hours, bicycle sales increased in both numbers and turnover. What intrigued everybody was the exact growth level.

Business

Bike Sales in Holland Declines Only Slightly in 2013

AMSTERDAM, The Netherlands - Contrary to the expectations of many experts bicycle sales fell only slightly in Holland last year. With only 2.5% ...

bike totaal

Dutch Market Takes Blow Due to Poor Spring

Poor Spring weather combined with the euro crisis proves to be a harmful cocktail for the Dutch bike sector. In particular in April the sale of new ...

E-bike

Netherlands 2011: Weather Conditions Slow Down Dutch Market

In 2011 some 1,171,000 bicycles were sold in the Netherlands, a decline of 3.6% compared with 2010 when total market volume still accounted for ...

E-bike

Dutch Bike Market Down 8.6% in First Half Year

In the first half of 2011 663,000 new bikes were sold in the Netherlands; 8.6 percent less compared to the same period last year. The average purchase ...

e-bike

<b>The Netherlands 2010: </b>E-bike Saves Dutch Bicycle Industry

Even the ever increasing popularity of e-bikes in the Netherlands could not maintain the countrys bicycle sales numbers in 2010 at the same level as ...

e-bike

<b>The Netherlands 2009: </b>E-Bike Dictates Dutch Market

The Dutch bicycle market showed itself to be economic crisis proof last year. The Dutch keep on cycling, regardless of the economic situation. As a ...