In the Netherlands, the e-bike generated 80% of the total turnover in the industry. - Photo Diederik van der Laan

Bicycle market in the Netherlands slides down by 6%

AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher average retail price the revenue was down only 3.7% from 2022 to €1.4 billion in 2023. According to Huub Lamers, chairman of the section bicycles at the industry organization RAI and COO at Pon.Bike, "in times of supply chain constraints, we lack the availability of high quality data. The information we share today is based on sell out data, but we only have estimates on the number of bicycles and e-bikes in the pipeline."

The biggest e-bike category sold in the Netherlands are city-bikes with a market share of 85%. – Photo Bike Europe

E-bike sales up 2% in the Netherlands as market confronts challenges

AMSTERDAM, the Netherlands - "The future of cycling is bright," said Huub Lamers, cycling section chairman of the RAI industry association announcing the 2022 e-bike and bicycle sales in the Netherlands. The average price per unit increased last year, but not all figures show a positive trend.

E-bike sales in the Netherlands now have a dominant market share of 52%. - Photo Tweewieler

Dutch e-bike and bicycle market shrinks by 15.9 % in 2021

AMSTERDAM, the Netherlands - The much-discussed topic of supply chain constraints have had a direct impact on product availability. Due to the delivery problems, directly related to the corona pandemic, the e-bike and bicycle market in the Netherlands saw a record sales volume decline for 2021.

Especially for people living in the area around Antwerp the speed pedelec is very popular means of transport. – Photo Cube

Speed pedelec registrations stabilise in the Netherlands and Belgium

ZEIST, the Netherlands - Together with Switzerland, the Netherlands and Belgium were always regarded as an example for the potential of speed pedelecs. Slow sales were manifest in 2020 and the trend continued into 2021. Together with Switzerland, the Benelux countries are still the main markets for speed pedelecs.

Bicycle traffic jams in Utrecht, the Netherlands; over 30,000 cyclists a day take this popular route. – Photo Bike Europe

E-bike and bicycle market value hiked by one third in the Netherlands

AMSTERDAM, the Netherlands - The e-bike is being massively embraced in the Netherlands and its market share continues to expand. In 2020 e-bike sales increased by no less than 30% to a record number of 547,000 units. In value the market has reached the all-time high of €1.65 billion.

Convenience is mentioned as the most important reason to purchase an e-bike. – Photo Bike Europe

E-bike market in the Netherlands to exceed 1 million units

DEN BOSCH, the Netherlands - At least 9% of the consumers in the Netherlands expect to buy an e-bike this year. According to recent market research by Multiscope this will result in a market volume of some 1.2 million e-bikes. That's a major hike on top of the already successful market last year.

Sharing systems contribute to the growing usage of bicycles and e-bikes in the Netherlands. – Photo e-bike-to-go

E-Bike Sales Show Steady Growth in the Netherlands

AMSTERDAM, the Netherlands - During last year's sales season all indications were pointing at increasing e-bike sales. While 2018 already saw unprecedented growth, also 2019 showed relentless interest in electric bicycles.

Dutch market is becoming 100% electric; regular bikes don't really matter anymore. – Photo Bike Europe

Dutch Bike Market Turning Exclusively Electric

AMERSFOORT, the Netherlands - First half year results for the Dutch market indicate that again electric bike sales is showing huge growth. It contrasts sharply with the sale of regular bicycles, which is sinking further and further.

Older Market Reports from The Netherlands
Will e-bikes become the new standard in the Netherlands? – Photo Bike Europe

E-Bike Now Biggest Category in the Netherlands

AMSTERDAM, the Netherlands - Increasing consumer spending, sunny weather during the summer of 2018 and an ongoing interest in e-mobility products led to an unprecedented market expansion in the Netherlands. The e-bike's market share jumped from 31% to 40% while the total market volume increased by 5.7%. In value, the Dutch market reached historical high levels.

Speed pedelec buyers are less price oriented. Stromer speed e-bikes, market leading in Holland, retail for prices ranging from 4,500 to 9,500 euro. – Photo Bike Europe

Speed Pedelec Sales Shows Steady Growth in The Netherlands

The sale of speed pedelecs shows a close to 8 percent growth this year. This is what happened in the Netherlands during 11 months of 2018. As it is unclear what's happening throughout Europe with regard to the rise of this e-bike category; market

‘It’s too early to say the e-bike market has reached it maximum share at 29% in Holland,’ said Wouter Jager chairman of Dutch industry association RAI-Vereniging. – Photo Bike Europe

Trend Reversal in Holland; E-Bike Sales Growth Stopped

AMSTERDAM, the Netherlands - For the first time in years the sale of electric bikes showed no further growth in the Netherlands in 2016.

Despite growth in e-bike sales total bicycle sales in the Netherlands declined to lowest level in more than a decade. – Photo Bike Europe

Market Report NL: Huge Growth in Dutch E-Bike Sales in 2015

The Dutch have now also gone crazy for e-bikes. In 2015 sales levels jumped nearly 24%, to 276,000 units and the e-bike now has a 28% market share.

Dutch E-bikes Excel in Growing Bicycle Sales

Dutch E-bikes Excel in Growing Bicycle Sales

AMSTERDAM, the Netherlands - The announcement of the Dutch bicycle market statistics did not include many surprises this year. After the long summer of 2014, with mild temperatures and a lot of sunny hours, bicycle sales increased in both numbers and turnover. What intrigued everybody was the exact growth level.

Older Market Reports from The Netherlands
Older Market Reports from The Netherlands

  1. Updates from the Dutch (e)-bike industry

  2. Accell Group files 2023 accounts with 10% revenue drop but 'recovery on track'

  3. Accell Group returns to UCI World Tour team sponsoring

  4. Gravaa appoints new chief commercial officer

  5. Dutch investors acquire bankrupt e-bike brand Stella

  6. Fatbike import rule-bending triggers stricter conditions in the Netherlands

  7. Stella eyes restart as e-bike brand is declared bankrupt

  1. Recent market reports from across Europe

  2. Hungarian bicycle market hit by inflation

  3. Can US e-bike sales reach 50% market share by 2030?

  4. Spanish bicycle market drops for the second year in a row

  5. Freefall ends as EU-27 e-bike imports stabilise

  6. Japanese bike market struggling to get out of slump

  7. European e-bike sales take step back in 2023