Market Reports

How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
Heavy discounting led to slightly improved sales in the latter half of 2023 in the UK, but imports still outweighed sales volumes. – Photo ShutterstockSubscribers only
Subscribers only

Subscribers only UK losing heavily in catch-up game with European bicycle market

LONDON, United Kingdom - In contrast to other European markets, where declines in unit sales could be offset against higher sales values, this can't be said for the UK market. The post-COVID downturn in the UK cycling market has seen the total market value fall a further 6% in 2023, following an 18% decline in 2022. On top of that, in 2023 the UK had "the worst mechanical bike sales this century," the latest data confirms.

The UK bike market has a storm to weather as traditional bike sales drop and e-bike sales stabilise. – Photo Fudge & SonsSubscribers only
Subscribers only

Subscribers only UK bike sales drop to 'lowest level in 20 years'

LONDON, England - Sales data collected from UK e-bike and bicycle retailers show that the market has taken a huge drop in 2022. With e-bike sales plateauing and regular bike sales dropping 22%, the country's Bicycle Association is calling for action as the market hits a 20-year low.

Ongoing improvements in infrastructure such as new bike lanes, pavement-widening, and cycle-only corridors, accelerated by the pandemic, are helping to make cycling in the UK safer. – Photo ShutterstockSubscribers only
Subscribers only

Subscribers only Gear change in UK market as bike sales top 3.3 million units

LONDON, UK - The total number of bicycles sold in the UK in 2020 reached an estimated 3.3 million units, data from market intelligence agency Mintel has revealed. This is a 22% rise on the 2019 sales. Although e-bikes are yet to play a key role in volume to the same degree as in other European markets, they have pushed the market value over the billion-pound barrier.

€2.24 billion worth of investment was signalled by the government in May 2020, raising the prospect of Dutch levels of investment in cycling infrastructure. – Photo Richard Peace Subscribers only
Subscribers only

Subscribers only E-bikes and infrastructure propel the UK industry forward in 2020

LONDON, UK - According to the latest statistics published by the UK government, 2020 has shown huge growth in the value of e-bikes imported into the UK. For the first time, the value of e-bikes imported from other EU countries overtook those from outside the EU. In the first nine months of 2020, the total value of e-bike imports already stood at around €109.56 million. This is a 31% hike in value compared to €89.78 million for the full 12 months in 2019.

Despite Brexit loom UK market showed upward trend last year. – Photo Shutterstock Subscribers only
Subscribers only

Subscribers only Is UK Market Poised for Post Brexit Boom?

LONDON, UK - A recent summary of import data has put the UK cycle market at an historic low in terms of the number of bikes arriving in the country.

Sales and import statistics show a relatively healthy picture of the UK bicycle market in 2017. - Photo ShutterstockSubscribers only
Subscribers only

Subscribers only UK Market Sees Strong Growth in High-End E-Bikes

The number of bikes imported in the United Kingdom seems to have undergone a staggering transformation throughout the course of 2017. During the first two quarters it looked like they were on course to post an annual drop.

UK bike manufacturing renaissance? Next to new Brompton facility (photo) Frog relocating production from China to South Wales as well as by Trinity Cycles. – Photo Brompton Subscribers only
Subscribers only

Subscribers only Brexit Looms Over UK Market Where E-Bikes Boom

LONDON, UK - The vast majority of UK cycle sales are imports from the Far East and there is a booming but relatively tiny e-bike market numbering

In the UK the premium price point territory is of expensive road bikes has been fought over by two main contenders, Halfords and latterly Evans Cycles. - Photo Bike Europe

UK E-Bike Segment Grows Amidst Poor 2015 Sales

The bike sales in the UK shows a stable picture despite a decline in 2015 in both units and value imported.

Cities to Lead the Way in UK Bicycle Sales

Cities to Lead the Way in UK Bicycle Sales

LONDON, UK - The vast bulk of cycles sold in the UK are imported and UK government figures from Her Majesty's Revenue & Customs (HMRC) show that for the last 8 years cycle imports have been quite stable, hovering between 3 and 3.5 million units per annum.

UK E-Bike Market: 2014 Bumper Year?

UK E-Bike Market: 2014 Bumper Year?

LONDON, UK - The latest import figures from Her Majesty's Revenue and Customs (HMRC) suggest around 49,000 electric bikes were imported into the United ...

<b>United Kingdom 2009: </b>Better than Average Year Before

<b>United Kingdom 2009: </b>Better than Average Year Before

LONDON, UK - 2009 ended with a cold-snap but, for most of the rest of the year, it was unseasonably warm. Fair weather in the UK means bumper ice-cream ...

<b>United Kingdom 2008:</b> Rollercoaster Year for Bike Sector

<b>United Kingdom 2008:</b> Rollercoaster Year for Bike Sector

LONDON, UK - The British bike trade had a rollercoaster 2008. There were highs, there were lows. In the middle of the year there were screams of joy as ...

UK Bicycle Use On the Rise

UK Bicycle Use On the Rise

LONDON, UK - The latest UK statistics show an increasing number of people using bicycles as an alternative forms of getting around. This is reported by ...

<b>United Kingdom 2007:</b> Cycle Use Continues to Rise

<b>United Kingdom 2007:</b> Cycle Use Continues to Rise

LONDON, UK - 2007 ended with a murder threat to all cyclists from a prominent newspaper columnist. It started with the death of a well-known British ...

<b>United Kingdom 2006:</b> Cycling Revolution Hits the UK

<b>United Kingdom 2006:</b> Cycling Revolution Hits the UK

NEWCASTLE UPON TYNE, UK - 2006 will go down as the year the British mass media &#39;discovered&#39; the bicycle. In June there were many high-profile media ...