BERINGEN, Belgium - The Belgian Cycling Factory, owner of the brands Ridley and Eddy Merckx steps up its activity in the market with the appointment of industry veteran Eugene Fierkens. While Edward Vlutters returns back home. Fierkens will now take up the position of general manager strategy & business while Vlutters started as sales director in February.
LEUVEN, Belgium - High-quality, low weight bicycles with a high performance are high on the wish-list of many cyclists. Carbon material ticks most boxes on this list, except that carbon frames show brittle fractures and are vulnerable to direct impact. To address the weak impact resistance of carbon, Rein4ced has introduced a hybrid material and innovated the production method.
KORTRIJK, Belgium - Full halls, wide smiles, and positive energy… the mood at Velofollies in late January was in stark contrast to many of the reports recently published on Bike Europe. The annual event for the Benelux market with sold out exhibition space, new product releases and notable optimism seemed to disguise the many uncertainties in the current market. However, "2024 will not be a year for taking risks," one exhibitor confirmed.
KORTRIJK, Belgium - Electric bicycle sales in Belgium grew to a market share of 51.2% in 2023 according to industry organisation Traxio. The estimate sales figures which were reported during the Velofollies tradeshow last week, show that the Belgian market is levelling out following the spike during the corona years.
BERLIN, Germany - Europe-wide regulations and experiences for speed pedelecs vary per country. The Dutch mobility consultancy Mobycon and German industry association ZIV have now made a first comparative study on this market in in Germany, Belgium, Denmark, the Netherlands and Switzerland.
LUXEMBURG - The European Public Prosecutor's Office reports that it has filed two separate indictments at the Court of Antwerp, Belgium for the evasion of customs duties on the importation of e-bikes from China. In both cases they are accused of presenting incorrect customs declarations in order to evade anti-dumping and countervailing duties.
LUXEMBOURG, Luxembourg - A fatal accident with an e-bike in Belgium years ago started a dispute about the legal classification of the electric bicycle. Should it be regarded as a 'vehicle' and be covered by a mandatory insurance like other vehicles? Finally, the Court of Justice of the European Union has ruled that e-bikes are not covered by this obligation because e-bikes are not propelled exclusively by mechanical power.
BRUSSELS, Belgium - "July was notably our best sales month ever and first profitable month," Cowboy co-founder and CEO Adrien Roose has announced. The Belgian D2C e-bike brand notes 'unit economics and discipline with costs' as key reasons for the milestone.
BRUSSELS, Belgium - The Belgium bicycle market recovered remarkably from the sales dip in 2021 caused by supply chain constraints. The total market volume increased by 19% from 584,913 units in 2021 to 685,871 bicycles and e-bikes last year. Like in many other EU markets, also in Belgium it was the e-bike that took up the majority of the sales growth.
BRUSSELS, Belgium - Direct to consumer e-bike brand Cowboy is increasing its offline footprint to offer additional retail and service solutions for new and existing customers. With the launch of its Retail Partner Network, the brand aims to partner with 300 IBDs in 60 cities across Europe by the end of this year.
