Read all about Belgium

“Bringing innovation to the market, simply goes faster when we control a bigger part of the value chain ourselves,” says Ahooga CEO Gokce Dogru. – Photo Ahooga

Ahooga raises € 4 million to start production in Belgium

BRUSSELS, Belgium - Folding bikes specialist Ahooga raised multimillion funds to support the development and engineering of its next generation compact e-bikes. Ahooga also want to invest in production nearby its headoffice in Brussels, "to reduce dependency of external parties which can be cumbersome when supply chains get tight."

Currently making 250 bicycles daily, Belgian Cycling Factory wants to step up production and start frame manufacturing. – Photo BCF

Ridley, Eddy Merckx owner invests €15 million in e-bike production

BERINGEN, Belgium - The Belgian Cycling Factory (BCF), known as owner of the sports bike brands Ridley and Eddy Merckx, is diversifying into new bicycle categories. The company will also focus more on e-bikes. Therefore, for frame production BCF partnered with a nearby frame manufacturer.

Stella has trimmed down its international ambitions. – Photo Bike Europe

Online e-bike vendors reorganise top management to confront market...

ZEIST, the Netherlands – Both Cowboy and Stella have reorganised their top management to face today’s challenges. Cowboy has hired a new Chief Supply Chain Officer while Stella founder Daan van Renselaar has pulled out of the daily operation.

Almost 40,000 visitors attended the 3-day event in Kortrijk Xpo. - Photo Bike Europe

Benelux market in optimistic mode at Velofollies

KORTRIJK, Belgium - "Super", "Amazing", "Best event ever"; these were some of the comments from exhibitors at Velofollies last weekend. Signs of market disruptions, cash flow problems or inventory worries were far from centre stage at the main tradeshow for the Benelux which was returning following a 2-year absence. Could this outpouring of optimism be masking the real problems in the industry?

E-bike riders in the Netherlands are getting younger as the GfK monitor shows. – Photo Stella

Replacement market to give boost to German e-bike sales

BERLIN, Germany - In addition to the regular market for e-bikes, the replacement market is becoming increasingly important in Germany. No less than 25% of consumers who intend to buy an e-bike already owns one. This is a significant increase compared to previous years.

“With our move to Antwerp, we have established a solid base for our future growth,” said Classified CEO Mathias Plouvier, at the opening of the new head office this summer. – Photo Classified

Classified Cycling raises millions from UK investors to expand into...

ANTWERP, Belgium - Classified Cycling has announced a €22 million funding round led by Active Partners, known in the industry as, former investors in Rapha and Evans Cycles. Existing investor Bridford Investments Limited continues to support Classified by participating in the round. Classified Cycling aims to expand into the e-bike market.

Bike Republic has expanded its network of shops into the French-speaking part of Belgium, through the acquisition of IMP Bike. – Photo Bike Republic

Bike Republic expands its reach into French-speaking Belgium

BRUSSELS, Belgium - Bike Republic, Colruyt Group's chain of bike shops, is planting its flag in Brussels for the first time following the take-over of the large bicycle retailer, IMP Bike. The acquisition puts Colruyt Group on course for further expansion in the French speaking part of Belgium.

Strikingly, more than 2,000 fewer e-bikes were sold in Belgium in 2021. - Photo Marcel van Hoorn

Supply issues cause growth in Belgian e-bike market to falter

BRUSSELS, Belgium - The total sales in the Belgian bike market fell by 1.2% in 2021, turning the tide on the 4% growth seen in 2020. A drop in e-bike sales and the sportive segment, which were both hampered by limited availability due to the supply chain problems, contributed to the overall decrease.

Lazer introduces KinetiCore technology: the built-in rotational helmet

Lazer introduces KinetiCore technology: the built-in rotational helmet

The Belgium-based helmet company Lazer has created the world's first fully integrated rotational-impact technology: KinetiCore.

Belgium is still a big market for speed-pedelecs like this Bikelife shop makes clear. – Photo Bikelife.be

Belgium reports brisk speed-pedelec sales after slow start in 2022

BRUSSELS, Belgium - As one of the most important speed-pedelec markets in the European Union, the industry was rather worried about the sluggish sales last winter in Belgium. Nevertheless the market picked up in spring and recorded a growth of 26.2% in the first half year-on year.