BRUSSELS, Belgium - Folding bike specialist Ahooga has welcomed Tomi Viiala, former CEO of Stromer, as an advisor to the Board. Known for his instrumental role in transforming Stromer into the global leader in speed pedelecs, Viiala will support Ahooga in advising on driving strategic growth across Europe.
BRUSSELS, Belgium - Over the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium increased by +17.4% compared to the same period in 2023, and by +39.3% compared to 2022, according to figures released by trade association Traxio. However, for new speed pedelecs a reverse trend is seen as sales dropped 17.9% compared to 2023.
BERINGEN, Belgium - To extend its European sales network Belgian Cycling Factory (BCF) has been reviewing its business model and market strategy as part of a major expansion of its business. As owner of brands like Ridley Bikes and Eddy Merckx the company wrote a 'book of promises' for current and future retail partners to clarify this new strategy.
BRUSSELS, Belgium - The omnichannel brand Cowboy has announced a new strategic investor. Cypress Capital is leading a €5 million financing round supported by existing investors. Hongkong based Cypress Capital invested €3 million while other existing Cowboy partners Index Ventures, Hardware Club, Future Positive Capital, Isomer, and Exor together invested another €2 million.
HASSELT, Belgium - A leading Belgian lease concept provider Cyclis has been acquired by JobRad Group as of 2 September. The much bigger JobRad Group obtained 60% of the shares while founders and other stakeholders now own 40%. "We share the same vision, ambition and approach. In JobRad Group, we have found the ideal partner to further strengthen our position on the Belgian and Dutch market," says Joep Kempen, CEO of 10 years old Cyclis.
ANTWERP, Belgium - Drivetrain brand, Classified has strengthened its leadership team with the appointment of Dennis Weijers as chief commercial officer (CCO). Weijers joins Classified from Shimano Europe, where he served as director of marketing.
