ZEIST, The Netherlands - It became apparent within the first few months of the year that 2025 would not be the turnaround year the bicycle industry needed. A muted Taipei Cycle show made clear that the supply chain was nowhere near back to being in full swing, and despite reasonable spring sales, the European market retracted again in the summer. Business-wise, there were reports of insolvencies, closures and redundancies. Knocks came from all sides: tariffs, human rights accusations, and very public non-alignment within the industry itself on several topics. However, pockets of innovation and newcomers managed to shine through, reminding the industry that its products are well-positioned for the long term. As the industry looks to realign and prepare for 'the fix in 2026', Bike Europe looks back at the articles that shaped 2025.

ZEIST, the Netherlands - A Purchasing Managers' Index (PMI) is generally regarded as the headline indicator of purchasing and supply executives across industries. This essential information, known as the Global Bicycle Purchasing Index, was introduced in the bicycle and e-bike industry last June. Accell Group CEO Jonas Nilssen recently made clear how relevant this kind of information is, stating, "Forecasting is a disaster in this industry."

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 3/2025) is now available to read online in our digital magazine section. The positive market expectations signalled at Eurobike in June are now under severe pressure. Inventory levels were expected to return to normal levels by early 2026. However, recent political and economic developments have caused expectations for market improvement to be pushed back.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.

Germany, the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.