With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

ABIMOTA, Portugal's national two-wheeler association, is working closely with the EU to bring bicycle production back home. Now in its 50th year, after starting Portugal Bike Value and BIKiNNOV, ABIMOTA is launching AM2R; an initiative set to redefine the future of the industry with more than 200 companies under its belt.

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

Navigating a competitive micromobility market where technology is constantly evolving can be challenging. Despite this, Gobao, a leading OEM in electric control systems and e-bike drivetrains, has built its reputation not only on quality and performance — but on putting its customer's needs first.

The Gates Corporation leads the drivetrain revolution with its carbon Belt Drive system. With an aim to redefine racing performance, they're offering €100K to the first elite rider to win a UCI DH race on a belt-driven bike, boldly backing their innovation.

KORTRIJK, Belgium - The ambition to create a global distribution network was one of striking parts of Tenway's vision when they rushed onto the market in 2021. Today the brand has established its position and built a network throughout Europe. Tenways's area sales manager Europe Tony Vos elaborated on the outlook of the market for this young lifestyle brand.