KOBLENZ, Germany - D2C-sales and custom-building - is that a match? Perhaps it is no coincidence that D2C bicycle supplier Canyon Bicycles GmbH is launching a worldwide custom bike program named "MyCanyon" shortly before opening its own Canyon Bicycles Munich Store. To get the message of the new program out the company even hired some renowned artists.

KOBLENZ, Germany - Pure player, Canyon Bicycles has appointed Kristen Laina White to create a next level e-commerce and online community experience for the company's customers. In previous positions she transformed Nike's digital transformation and led the Digital Commerce, Marketing and Data teams at Estee Lauder Companies.

KOBLENZ, Germany - Canyon has reaffirmed its long-term, holistic commitment to greenhouse gas emission reduction by incorporating sustainability into its future business strategy. Going one step further, the bike brand's emissions reductions targets have been verified by the globally recognised body, SBTi.

KOBLENZ, Germany - The large-scale media campaigns offering major discounts on various bike categories this summer by Canyon was regarded rather unwelcome by many in the market. The company's latest financial results show a massive impact on the result; a push to revenue but killing the profit.

KOBLENZ, Germany - By opening an Innovation Lab at its Koblenz headquarters, German D2C bike supplier Canyon Bicycle GmbH says it is taking "the next step in product development."

KOBLENZ, Germany - To develop a more sustainable titanium supply chain through the production of bicycle components, Canyon Bicycles is collaborating with a US-based developer of 100% recycled and low carbon titanium. IperionX has agreed upon an initial project to prototype Canyon bicycle parts, including for bicycle frames, via additive manufacturing methods.