VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

TAICHUNG, Taiwan - 2025 has been a big year for Belgian Cycling Factory (BCF). With the company's acquisition of Nukeproof, launch of BCF UK and first-ever Tour de France win for a BCF-sponsored team, the company has had a period of rapid expansion.

ROTORUA, New Zealand - "The digitalisation of the bicycle industry requires clear and uniform data structures," says Lars Röttger, managing director of Bidex GmbH. That's the reasoning behind Bidex's recently announced partnership with New Zealand company Bike Matrix, according to the company's press release.

VIENNA, Austria - Austrian kids' bicycle supplier Woom GmbH is continuing its growth path with strong half-year results. In the first half of 2025, Woom has achieved its best half-year results since it launched in 2013. Revenue rose by about 41% compared to 2024, reaching €90.1 million.

AMSTERDAM, The Netherlands - Retail giant Decathlon and KwikFit are starting a partnership in Amsterdam for the maintenance and repair of Decathlon bikes and e-bikes. The sports retailer has three stores in the capital, only two of which have bike repair workshops. Now, Decathlon customers can also visit the centrally located KwikFit location. If successful, a national roll-out is on the cards.

PARIS, France - Bike-leasing company Vapaus Group has announced the integration of France's Azfalte, a corporate cycling company boasting a 250-client portfolio. Calling France "Europe's strongest growth potential," Vapaus Group says it's excited to explore international growth with Azfalte, hoping to achieve one million new riders in the coming years.