DONGGUAN, China - Building brand awareness in the e-bike industry is a key part of the Gobao strategy in the coming years. Gobao is an established name in its home market of China when it comes to controllers for light electric vehicles. Since the market introduction of its e-bike drive system, the company has set global ambitions.
COPENHAGEN, Denmark - "All operational activity has ceased," reads the email from Lasse Almgren, the CEO of the Danish start-up known as Pentalock. The company, under the name of Danish Mobility System 1 ApS, filed for bankruptcy on August 11.
SCHRAMBERG, Germany - The market shows initial signs of a measured rebound, though the improvement still has yet to extend across the entire supply chain. The manufacturer of e-bike drive components, hGears reports that, "the sales volume of e-bikes in Europe during the first half of 2025 is estimated to be roughly on par with the previous year, but European e-bike production has not recovered as expected."
PADUA, Italy - Fully dedicated to producing bicycle mudguards, Eurofender has established a significant presence in the Northern European market over the past 15 years. "We are a relatively small company which makes us very flexible, dedicated to providing made-to-measure solutions for the industry," said Alberto Silvestri, founder and CEO of Eurofender during Bike Europe's visit to its factory.
OSAKA, Japan - The impact of the shift in trade policies announced earlier this year on the financial performance of the bicycle industry was not long in coming. As the main OEM supplier, Shimano reports a shift in trade flows and notes that the outlook remains uncertain due to the impact of global trade policies.
CHICAGO, USA - During the process of drivetrain development in an attempt to make descending better, SRAM came across the spider manufacturer Ochain. "After we learned about the performance of their product, we decided to buy them," explains SRAM product manager Flynn George. How much SRAM paid for Ochain is unknown for the moment.
