Read all about Distribution

Pon reorganises GT Bicycles: 'Laying a solid foundation for GT's next...

ALISO VIEJO, USA - The reorganisation of the Pon owned brand GT Bicycles has resulted in much speculation regarding the future of the brand. Some even assumed that GT Bicycles would shut down once all inventory is sold. According to a Pon spokesperson, the decision to restructure this subsidiary was taken, "to lay a solid foundation for its next chapter."

Distribution19 Nov 24

Leading e-bike brands discontinue North American business

OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.

Wilier's goal is to strengthen its presence in China, which is becoming a dynamic and fast-growing market in the race segment. – Photo Wilier Triestina

Business12 Nov 24

Wilier Triestina expands in Asia to capitalise on growth in race...

ROSSANO VENETO, Italy - Performance brand Wilier Triestina is adding to its expansion strategy in the Asian market. Youn Live, a Taiwanese company with which Wilier has worked for many years as a client and which was fully acquired in 2021, is being transformed into a strategic and logistical hub, becoming the centre of the brand's development in Asia and Oceania.

“Last year, about 2% of Phatfour’s sales were designated for export; now that’s 40%,” states Phatfour founder Mels van Hoolwerff. – Photo Diederik van der Laan / Dutch Photo Agency

Market trends17 Oct 24

Dutch fatbike makers eye export markets as local sales implode

ZEIST, The Netherlands - Dutch fatbike manufacturers are experiencing a drastic decline in demand following the uproar surrounding e-bikes with fat tyres in the country. Phatfour's sales in its home market are currently about 75% lower than last year. Local competitor, Urban Mobility, the company behind Doppio, recently filed for bankruptcy. Can export markets offer a saviour for Dutch fatbike bands?

The Danish market with benefit from Merida Benelux’s logistics and warehousing service, a customer service but also an experience center. – Photo Merida Benelux

Mergers & Acquisitions15 Oct 24

Merida Benelux takes over distribution in Denmark

APELDOORN, the Netherlands - To step up Merida's presence, the Benelux distributor of the Taiwanese manufacturer has expanded into Denmark as the official importer for this country. This strategic move strengthens Merida's foothold in the Scandinavian region, furthering the brand's commitment to delivering high-quality bikes and cycling gear to a wider audience.

To outline the new strategy for IBDs, the ‘book of promises’ gives a clear overview of what they can expect from BCF. – Photos Bike Europe

Distribution24 Sep 24

Belgian Cycling Factory presents 'book of promises'

BERINGEN, Belgium - To extend its European sales network Belgian Cycling Factory (BCF) has been reviewing its business model and market strategy as part of a major expansion of its business. As owner of brands like Ridley Bikes and Eddy Merckx the company wrote a 'book of promises' for current and future retail partners to clarify this new strategy.