Last year Giant managed to temper their sales decline to 7.4%. – Photo Giant Group

Giant Group tempers decline in revenue amidst destocking industry

TAICHUNG, Taiwan - In an attempt to improve the financial situation, bicycle manufacturers massively tried to lower their inventory levels even when it came with huge discounting. Giant Group managed to mitigate its decline in turnover to 7.4% as the company's 2024 monthly revenue report shows. This is compared with a decrease of 16.4% in 2023.

Since assuming the role of Chairperson in 2017, Bonnie Tu has driven the group's digital transformation and strategically established manufacturing facilities in Hungary and Vietnam. - Photo Giant

Giant Group appoints new management team as Bonnie Tu retires

TAICHUNG, Taiwan - Giant Group will start 2025 with a new executive leadership team following the announcement that long-standing chairperson Bonnie Tu will officially retire. The Group's board of directors has approved the appointment of current CEO Young Liu as the new Chairman. The current chief branding officer Phoebe Liu has been promoted to CEO. These changes will take effect January 1, 2025.

Giant Group’s ESG efforts throughout 2024 have been rewarded with the DJSI listing and a manufacturing award from the Ministry of Economic Affairs. – Photo Giant Group

Giant Group setting ESG standards with DJSI index listing

TAICHUNG, Taiwan - In recognition of its ESG activities, Giant Group has joined the Dow Jones Sustainability Indices (DJSI) Emerging Markets Index, making it the first company in the bicycle industry to have this distinction.

“Order placement by both retailers and OEM customers remain much conservative, hence affecting sales recovery,” reports Giant Group. – Photo Bike Europe

Giant Group sales recovery taking longer than expected

TAICHUNG, Taiwan - Mid 2024 Giant Group's sales trend seemed to have found a way up again, but this turned out to be only a short-lived revival. In July, Giant still expected operations to improve gradually, but the financial report published yesterday of the Q1-3 results show that a full recovery takes longer than expected.

The main purpose of the acquisition for Giant Group is to expand their business footprint in the indoor cycling field. – Photo Stages Cycling

Giant Group acquires Stages Cycling

TAICHUNG, Taiwan - Giant Group has announced the takeover of Stages Cycling from its owner companies, some of which filed for Chapter 11 bankruptcy protection in June. Giant Group's US subsidiary, SPIA Cycling Inc. finally got hold of Stages Cycling with a winning bid of US$20.1 million (€18 million).

Phoebe Liu, Chief Branding Officer of Giant Group, accepted the award on behalf of the company. – Photo Giant Group

Giant Group receives prestigious environmental protection award

TAICHUNG, Taiwan - As the country's first bicycle manufacturer, Giant Group has been honored with the bronze award at Taiwan's 6th National Enterprise Environmental Protection ceremony. Phoebe Liu, Chief Branding Officer of Giant Group, accepted the award on behalf of the company.