The Netherlands Enterprise Agency (RVO) says the Dutch cycling sector should export its expertise as well as its bikes. In its report 'The Netherlands as a Cycling Nation', RVO sees the largest potential in consultancy, governance, digital services and urban projects, on top of EUR 1.7 billion in hardware exports.
A survey for German insurer Alteos found that 39% of cyclists planning to buy a used bike would buy it from a bicycle dealer, against 14.3% for private online marketplaces. Supply is growing: lease returns in Germany have risen by an average of 68% a year since 2023, according to Zukunft Fahrrad.
French sports retailer Decathlon has joined the Dutch network of Lease a Bike. 50 of its bicycle models are now available through the business leasing platform owned by Pon. The two companies are targeting employees in the Netherlands who can lease a bike through their employer.
Germany's bike-sharing fleet grew 1.5% year-on-year to 102,550 bikes, while private bike subscriptions fell 2% to 98,000. That is the finding of the second market data survey on sharing, subscriptions and rentals by German industry association Zukunft Fahrrad.
German bike leasing provider JobRad is introducing a follow-on lease that lets employees keep the same company bike for another 18 months once their regular contract ends. The company bike leasing revenue fell 4% to EUR 2.8 billion in 2025
While riding an e-bike is inherently sustainable, the bicycle industry—which likes to present itself as a driver of the green mobility transition—has so far struggled to find practical solutions for end-of-life batteries and motors. However, emerging approaches in motor repair offer promising perspectives for the trade.
