SUZHOU, China - Okawa's preparations to open a production facility in Europe have already started. In the head office of Okawa Motor Technology Co. Ltd in China the first motor assembly line with a high level of automation was being put up during Bike Europe's recent visit. Once fully operational a copy of this assembly line will be shipped to Portugal.

WUXI, China - "A successful €16 million funding round in combination with encouragingly positive feedback at Taipei Cycle Show and Shanghai Cycle Show confirms we are on track for further growth," say Okawa Motor Technology founder and CEO Luca Du. Recently the e-bike system supplier opened a European office in the Netherlands.

As the e-bike industry transitions from the early adoption phase to a more mature market, customer service expectations change significantly. Jack Brandsen, European General Manager at Okawa, sat down with us to discuss how his company addresses higher demands and provides support to their customers and dealers.

From software solutions to heavy-working equipment, B2B subscription services have become increasingly popular in recent years. Over and above the traditional sales model, start-up Okawa's drive units are also available for its partners via subscription. We take a closer look at the new company that has set up its European headquarters in the Netherlands.