REDDITCH, England - Contrary to the general trend in the British retail market, Halfords UK reports an increase in bicycle sales in its 28 March trading update. The company's focus on its range of premium mechanical bikes that have a price tag of more than £1,000, as announced last year, turned out for the best.
PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.
OGDEN, USA - Scott recently announced the roll-out of a multichannel sales strategy including a consumer direct option. In an official statement, they have now made public that the webshop will open soon. "We aim to strengthen the brand and expand consumer reach to drive more awareness and demand for our dealer network," remarked Hap Seliga, president and CEO of Scott USA.
MUNICH, Germany - Last year, Decathlon Germany announced an expansion of its digital marketplace portfolio with both the Sushi branded e-bike range from Sushi Mobility GmbH as well as remanufactured e-bikes from refurbisher Rebike Mobility GmbH. Now the sporting goods retailer is strengthening its collaboration with Rebike with a new shop-in-shop retail concept.
KETCHUM, USA - CrankTank, known in the bicycle industry as expert in digital marketing and e-commerce strategy, has invested in key staff to elevate its performance. Katie Middel has been hired as client success manager.
AMSTELVEEN, the Netherlands - Ahead of the publication of the official 2024 sales statistics in the Netherlands, market researcher GfK-NIQ reports a shrinking market for e-bikes for the second consecutive year. E-bike suppliers are looking for new ways to regenerate the market. Leasing and employee benefits program are important drivers to expand the market again.
