Founded in 2002, Bike24 has evolved from a specialised online retailer in the cycling sector to a leading e-commerce platform in continental Europe with a focus on the premium segment. – Photo Bike24

Bike24 adjusts 2024 sales forecast downwards

DRESDEN, Germany - The Management Board of online bicycle retailer Bike24 Holding AG has adjusted its revenue forecast for the 2024 financial year downwards. At the same time, the company confirms its previous forecast for the adjusted EBITDA margin "based on the indicative results for the fourth quarter of 2024".

“The French government puts the production relocation of bicycles in France in jeopardy.” – Photo Union sport & cycle

France eliminates all subsidies on bicycle purchases

PARIS, France - The budget crisis in France which led to a lot of political turmoil recently has a big impact on the bicycle and e-bike industry as well. With no previous warning, the Government announced that all state subsidies for the purchase of bicycles and e-bikes will be eliminated on very short notice. The 'Alliance for Cycling' warns of a significant consequence of such a decision for the whole cycling industry.

myStromer is the second well known e-bike brand to pull out of the US market recently. – Photo myStromer

Leading e-bike brands discontinue North American business

OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.

Bike24’s decision to focus on ‘enthusiasts’ turns out to be the best for their financial reports. – Photo Bike 24

Bike24 retains upward sales trend in e-commerce during Q3

DRESDEN, Germany - Online retailer Bike24 reports a year-on-year revenue increase of 2.9% to €62.89 million from July to September 2024. In this quarter the category fully assembled bicycles saw a 6% revenue growth to an all-time high of €13.4 million. According to Bike24, "this is the result of our choice for a large brand portfolio and attractive price points."

UK bicycle retailer Halfords recently expanded its premium selection within the Boardman, Voodoo and Carrera ranges. – Photo Halfords

Weather and market conditions continue to challenge Halfords

REDDITCH, England - With a current strategy of "controlling the controllables," the UK's largest bicycle retailer Halfords continues to face challenging conditions. With poor weather conditions in spring and summer affecting sales, the retailer failed to meet pre-COVID sales levels in its cycling department in the first 26 weeks of the current financial year which started 1 April.

Between 2023 and 2024 there has been a significant shift in market share between new and second-hand speed pedelec sales in Belgium. – Photo Upway

More Belgians opt for second-hand as speed pedelec sales falter

BRUSSELS, Belgium - Over the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium increased by +17.4% compared to the same period in 2023, and by +39.3% compared to 2022, according to figures released by trade association Traxio. However, for new speed pedelecs a reverse trend is seen as sales dropped 17.9% compared to 2023.