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Bicycle production steadily converging in Europe

In recent years an increasing number of bicycle companies have opted for close to market production in Europe. Spurred on by the need for a consistent supply chain following issues during the pandemic, investments in European manufacturing continue to grow. As noted in this online magazine, Eastern Europe is becoming popular with Lithuania, Poland and Romania all enticing new investments from bicycle manufacturers. But not only here, Germany, France and Portugal are taking efforts to step up 'Made in Europe' bicycle production.

Corratec’s new COO, Jochen Vogt introduced himself to Bike Europe at the 2023 Corratec house show. – Photo Jo Beckendorff

Company29 Aug 23

Corratec transforming to European series producer under new COO

RAUBLING, Germany - Iko Sportartikel Handels GmbH - first better known as Iko-Corratec and with the success of its bicycle brand now known as Corratec - has strengthened its management team with an experienced chief operating officer (COO). An industry outsider, Jochen Vogt aims to "change from a manufacturer with individual assembly to a series producer with line production."

For Stromer, this investment is aimed at building up its digital expertise. – Photo Stromer

locations29 Aug 23

Stromer opens unit in Romania to build up digital expertise

OBERWANGEN, Switzerland - To step up its digital experience and expand in the area of connectivity, speed pedelec manufacturer Stromer has opened a new digital unit in Romania. According to Stromer, the Romanian office will complement the development team at the company's head office in Switzerland.

“We’ve been considering expanding into Europe for a long time,” said DDK’s Global Marketing Director Joy Sung – Photo Bike Europe

Saddle manufacturer01 Aug 23

DDK to open European factory in Romania

TAICHUNG, Taiwan - To offer more flexibility and to increase its service level to customers, saddle manufacturer DDK has announced the opening of a European factory in Romania.

Eurosport DHS CEO Tianqi Yang doesn’t deny the drastic impact of Prophete’s insolvency on the production planning for 2023. – Photo Jo Beckendorff

Prophete26 Jan 23

Prophete insolvency has no direct impact on DHS operation

DEVA, Romania - The announced insolvency of Prophete Group last December immediately raised questions about the impact on the Eurosport DHS SA operation in Romania. Prophete holds 47.5% of the Romanian company. Reason enough for Eurosport DHS CEO Tianqi Yang to issue an official statement on the current situation.

Cerurim acts as a contract manufacturer and builds wheels for the European aftermarket for brands including Wilderness Trail Bikes (WTB). - Photo Jo Beckendorff

Component manufacturer01 Nov 22

Cerurim focuses on close to market rim and wheel production

DEVA, Romania - Cerurim srl is a Romanian component manufacturer located on the site of bicycle assembler Eurosport DHS. According to Eurosport DHS co-founder Xi Yang, the unnamed Chinese investors behind this alloy rim and wheel producer once made a visit to DHS - "and liked what they saw here."