SEYMOUR, Indiana - From Shark Tank winners to full-on manufacturers, Guardian Bikes has come a long way since its inception in 2013. The American kids' bike brand, with its patented SureStop braking system, has announced the launch of its new bicycle frame manufacturing operation at its existing assembly plant location in Seymour, Indiana.

BERLIN, Germany - Germany as a manufacturing base might not be the most logical choice for the bicycle industry when looking at the rising cost of labour. The strategic location in central Europe and the long heritage of production and engineering has always given the country a strong position in the industry. A group of industry leaders spoke out whether Germany is losing its appeal as a business location for bicycle companies or 'Made in Germany' is a concept for the future.

HAMBURG, Germany - 82% of supply chain professionals in China expect container prices to rise in January 2025, according to a survey by Container xChange. The survey also highlighted that supply chain participants are preparing for three key disruptions this year; tariffs, geopolitical risks, and structural overcapacity. These disruptions are expected to keep demand and supply dynamics volatile well into 2025 with a potential impact on the bicycle industry.

FRANKFURT, Germany - The World Bicycle Industrial Association (WBIA) has launched a new supply chain project aimed at guiding the cycling industry towards a sustainable future. The Sustainable Supply Chain (SSC) Operating Model was validated during the WBIA's general assembly held during Eurobike Frankfurt 2024 and is built around the three pillars of education, energy and ecodesign.

ZEIST, the Netherlands - Eight prominent cycling industry companies have come together to co-develop and launch a Climate Action Training tailored to the cycling industry. The course aims to help reduce greenhouse gas emissions across the industry's global supply chains.

The lack of transparency in the bicycle industry's supply chain inspired Pieter Jan Rijpstra, a former Accell Western Europe manager, to launch BEIC. This OEM trading platform addresses excess inventory and missing components, improving stock visibility, cash flow, and sustainability while streamlining operations for businesses in the bicycle industry.