To support its rapid growth, Tracefy recently expanded its management team. Ferry Post has been appointed as sales director and Greg Schouten as technical director. This allows Niels Penning, as general manager, to focus more on overall company leadership, while Jeroen van Kester, director of marketing and new business, will concentrate on international markets and opportunities for Tracefy's GPS solutions beyond the bicycle industry.

The theft statistics are clear. Over the past two years, reports of stolen bikes have increased by 65%. As a result of the increasing theft statistics and high claims, insurers have tightened their conditions for 2024 considerably. This includes the requirement of a second lock for e-bikes, implementation of deductibles, and the requirement to install a certified GPS tracker on more expensive e-bikes.

E-bikes are becoming increasingly popular, with commercial buyers, consumers, and bicycle thieves alike. E-bikes have become more expensive over time, and parts are more valuable. This results in soaring bicycle theft. To make GPS protection more accessible for consumers, Tracefy, backed by an extensive dealer network in the Benelux, has entered into a close collaboration with Kruitbosch and Dynamo Retail Group.