2023 challenges European e-bike markets

2023 challenges European e-bike markets

Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

In this online magazine a summary is provided of the key market data in what was a difficult year for the industry. Also, the latest export figures from Taiwan give a good indication of how the market will develop in 2024. Here, there are small signs that the freefall is over and market stabilisation is on the horizon.

Highlights in this latest online magazine (Issue 32 | May 2024) include:

  • European e-bike sales take step back
  • Key markets remain positive despite sales decline
  • Sign of freefall in Taiwan e-bike exports levelling out

The total import value of bicycles in the US dropped to just over US$1 billion (€950 million) in 2024. This is compared to a ‘Covid-high’ in 2022 at just over $2 billion (€1.9 billion). - Photo ShutterstockSubscribers only
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Market Report

Subscribers only Uncertainty for US bicycle imports despite 2024 turnaround

WASHINGTON, US - As the world awaits a year of tariffs and tussles, there was good news for the bicycle market in the US in 2024. The number of non- electric bicycles imported into the country rose again following sharp declines since 2021, the latest US customs data shows. However, with China as the leading supplier, the market remains uncertain.

E-bike production in Taiwan slowed considerably in 2024 as exports volumes show. - Photo Bike EuropeSubscribers only
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Market Report

Subscribers only Taiwanese e-bike exports drop 47% in 2024

TAIPEI, Taiwan - Taiwan exported 47% less e-bikes across 2024, the preliminary custom statistics show. With just under 365,000 units leaving the nation's shores in a year, this is the lowest volume since 2018. The export value also dropped 43% year-on-year meaning the economic ramifications must still be being felt throughout the supply chain.

Market analysts believe the Hungarian bike market will continue to experience stagnation in most categories in 2025. – Photo Balazs KerekparboltSubscribers only
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Market Report

Subscribers only Hungarian bicycle market hit by inflation

BUDAPEST, Hungary - The Central European country Hungary is known in the industry as the location for the production facilities of Accell Hunland and Giant Manufacturing Hungary Ltd. In an exclusive interview, Róbert Sipiczki, president of the Association Hungarian Bicycle Producers and Traders (AHBPT) elaborates on the difficult local market situation due to limited sales with the most negative dynamics in the lower price brackets.

E-bike adoption in the US has been slow, particularly for commuter use. – Photo ShutterstockSubscribers only
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Market Report

Subscribers only Can US e-bike sales reach 50% market share by 2030?

FRANKFURT, Germany - The fact that the US e-bike market is lagging behind European counterparts is well-known within the industry. A forecast based on a compound annual growth rate (CAGR) of 30% over the next 7 years could see the US e-bike market reach 6.7 million units and match regular bicycle sales in 2030. This data presented at Eurobike by eCycleElectric however, represented the most optimistic scenario.