Subscribers onlyAARAU, Switzerland - In 2024, the bicycle industry in Switzerland was in a far deeper trough than in Germany or The Netherlands. Total sales fell by 54,000 units - a drop of 14%. It is worth noting that sales of e-bikes are still in the shadows of regular bicycles as market share remains locked in at around 45% for the past three years.
Subscribers onlyLONDON, United Kingdom - The total bicycle market in the UK saw sales drop a further 2% year-on-year in 2024 to a new low this century. This latest drop continues the long post-COVID downturn which began in the second half of 2021. However, the latest figures from the Bicycle Association (BA) suggest there is light at the end of the tunnel.
Subscribers onlyBERLIN, Germany - Massive discounting campaigns to reduce inventory levels in the market pushed down the average e-bike retail price and market value in Germany last year. While sales volume remained relatively stable, the revenue from bicycles and e-bikes totalled €6.33 billion, down 10.1% from €7.06 billion in 2023. This is still significantly higher than the sales value of €4 billion in 2019.
Subscribers onlyAMSTERDAM, the Netherlands - E-bikes continue to be the driving force for the Dutch market. The total e-bike market volume ended at 409,467 units, representing a market share of 47.7%. The total number of bicycles and e-bikes combined ended at 858,126, down from 919,101 in 2023. This year, the national industry association RAI Vereniging included fatbike sales for the first time in their annual report which has resulted in a major shift in the statistics.
Subscribers onlyBRUSSELS, Belgium - That 2024 was a challenging year for European e-bike markets is no secret. How bad though, is now revealed in the latest EU e-bike import statistics published by Eurostat. The volume of e-bikes imports dropped 27% year-on-year to 642,000 units, slipping below the pre-covid level of 705,000 units in 2019. The import value fared even worse, with a 33% drop year-on-year.
Subscribers onlyWASHINGTON, US - As the world awaits a year of tariffs and tussles, there was good news for the bicycle market in the US in 2024. The number of non- electric bicycles imported into the country rose again following sharp declines since 2021, the latest US customs data shows. However, with China as the leading supplier, the market remains uncertain.
