2026年Eurobike艱難起跑
自行車貿易展生態出現劇烈變化,這是產業長期陷在困境累積的結果。2026年Eurobike開展首日,進一步凸顯自行車產業長期存在的既有結構正走向分化。未來要由誰來帶領這個產業繼續發展、為其發聲,並如何促進國際交流,已成為業界討論焦點。

自行車貿易展生態出現劇烈變化,這是產業長期陷在困境累積的結果。2026年Eurobike開展首日,進一步凸顯自行車產業長期存在的既有結構正走向分化。未來要由誰來帶領這個產業繼續發展、為其發聲,並如何促進國際交流,已成為業界討論焦點。

The 2026 Eurobike, the European International Bicycle Trade Show, drew to a close at Messe Frankfurt after four days of intensive industry exchange. Folding-bike innovator DAHON captured attention with the debut of its new 'DAHON-V' technology suite and a portfolio of new bicycles built around it.

德國自行車產業協會ZIV宣布推出全新展會,迫使企業必須在Eurobike及新展「towards tomorrow - European Bike Show」之間做出抉擇。該展將於德國科隆(Cologne)舉行,展期訂於2027年9月6日至8日,而Eurobike 2027則規劃於9月1日至3日登場。

市場現在終於回到相對穩定的水準。儘管近幾個月以來全球經濟充滿變數及干擾,但根據最新「全球自行車採購指數」(GBPI)顯示,整體信心仍維持「穩定至略偏正向」。經歷數年劇烈波動後,產業得以再次展現韌性,重新聚焦永續成長及長期發展。

The rumours intensified during the Accell Dealer Days and at Eurobike last week. The name of Singapore-based investment company, DuTech Holdings, was frequently mentioned as the potential new owner of Accell Group, once one of the industry's largest companies. Last Friday, DuTech Holdings officially filed a request with the German antitrust authorities for approval to acquire Accell Group.

"We want to stay on top of innovation, and we love to be leading," Avinox's Product Experience Director, Ferdinand Wolf, told Bike Europe on the final business day of Eurobike. True to his word, the Chinese drivetrain maker surprised many with the launch of its MG concept motor during the tradeshow. The progression from a shared outdoor booth in 2024 to one of Hall 12's defining exhibitors in 2026 marked a shift in how the company is positioning itself as a long-term industry player.

Eurobike 2026 was in size a shadow of its former self, a far cry from the industry's leading trade fair it once was. The industry brought this debacle upon itself by no longer participating in what was once the largest bicycle show in the world. Obviously, the visitor and exhibitor numbers for this transformation edition didn't come close to what they were in the past, but that also reflects the current economics in the bicycle industry.

Brompton has brought in two new strategic investors as the British folding bike manufacturer looks to accelerate international expansion following a challenging period for sales. Decathlon Pulse, the investment arm of Decathlon, and Shanghai-based BA Capital have each acquired minority shareholdings through a secondary liquidity transaction, becoming long-term strategic partners while leaving Brompton's ownership structure and management unchanged.

In 2024, a team of investors acquired the insolvent bicycle helmet factory of D-H-G Knauer GmbH Kunststoffverarbeitung. Since relaunching as KED Ahead GmbH, the new owners have made significant strides. It turns out it wasn't enough. The asset that was repeatedly touted as a key selling point - namely, the "Made in Germany" production facility in Freiberg am Neckar is now being phased out.

For bike makers, sourcing components is about more than specifications and price. It is about finding partners that consistently deliver on quality, innovation and timing. For Finnish component specialist Herrmans, trust and reliability have been the foundation of its business for more than six decades.