OTTOBRUNN, Germany - This time, car manufacturer Porsche AG seems to be taking the e-bike subject really seriously: Porsche eBike Performance GmbH, which was founded in 2022, has just announced its intention to set up its own e-bike battery production facility in Croatia. This is scheduled to start at the beginning of 2026 - "at the same time as the market launch of the first Porsche e-bike drive system."

OSAKA, Japan - The 2024 financial report of Shimano Inc. indicates a rebound in sales in the second half of last year. However, in more detail the results look less promising for the international bicycle industry. The revenue in Europe and Taiwan was still down by double digits and the main growth market was China where revenue increased by almost 60%. In the long-term Shimano remains positive on bicycle sales, but the bicycle component manufacturer also points to the potential impact of geopolitical developments.

FRANKFURT, Germany - DJI was one of the biggest newcomers on the e-bike market last year creating a lot of rumor during the tradeshows. What makes the e-bike market so interesting for this leading manufacturer of drones which generates a multi-billion revenue? The introduction into the e-bike market was put in the hands of drone pilot and DJI Product Experience Director Ferdinand Wolf.

MADRID, Spain - Two Rotor Bike Component founders have launched a new performance cycling brand. Pablo Carrasco and Ignacio Estelles merged their vision and manufacturing expertise carbon manufacturer YMA to develop bicycle components. QO's first product line is a series of carbon fiber cranksets on display at Velofollies earlier this month.

UDINE, Italy - Manufacturer of polymer anti-puncture solutions Tannus has founded a new European organization Tannus International Srl. together with the existing Italian office Tannus Italia Srl. "This direct participation of our parent company is an important phase in the strategic development of our company," explains Riccardo Natali, Co-founder of Tannus International Srl.

In the cycling industry, the importance of selecting high-quality components cannot be overstated. These elements are essential not only for achieving optimal performance but also for ensuring a safe and enjoyable riding experience. One company making its mark in this space is Rotor, known for its focus on precision and innovation in designing and manufacturing components. By prioritizing quality and functionality, Rotor contributes to the success of the leading bike brands in the industry.