SEATTLE, US - Rad Power Bikes, which began as a US director to consumer brand, has appointed Kathi Lentzsch as its new Chief Executive Officer (CEO). With deep experience in transforming both consumer-facing and B2B businesses, including retail, she will oversee the company's strategic pivot to focus on physical retail.

MÜHLTAL, Germany - Riese & Müller is setting new standards in sustainable logistics by becoming the first bicycle manufacturer to adopt reusable packaging for e-bike shipments across Europe. Following successful multi-month trials, the BikeBox will now be the standard packaging for over 1,000 dealers in Europe, significantly reducing environmental impact.

KORTRIJK, Belgium - The ambition to create a global distribution network was one of striking parts of Tenway's vision when they rushed onto the market in 2021. Today the brand has established its position and built a network throughout Europe. Tenways's area sales manager Europe Tony Vos elaborated on the outlook of the market for this young lifestyle brand.

BRUSSELS, Belgium - E-bike brand Cowboy has fully moved its e-bike assembly operations to France. In a strategic nearshoring move, the partnership with Rebirth Group subsidiary ReCycles aims to reduce delivery times, and strengthen customer support as the brand seeks to meet demand for its e-bikes across Europe.

PARIS, France - "The recall of the first-generation Angell e-bikes issued last year brought our adventure to an end despite all our efforts and the incredible work of all the employees, whom I am thinking of tonight." With these words, Marc Simoncini, founder of the French e-bike startup Angell, announced the end of a venture that had once aimed to change urban mobility.

KOPRIVNICE, Czech Republic - Marek Sebek has been appointed as new sales director by bicycle manufacturer Bike Fun International (BFI). Prior to arriving at BFI, Sebek spent the past eight years at Trek Bicycle in Switzerland, including a five-and-a-half-year stint as head of sales. Sebek has been tasked with strengthening the position of BFI's brands in the local Czech and Slovakian markets, while growing its presence internationally.