FRANKFURT, Germany - Eurobike organiser fairnamic GmbH has expanded its leadership team by appointing Adrien Sockeel, an experienced professional from the bicycle and e-mobility industry, as the new head of sales.

FRANKFURT, Germany - The delayed improvement in the financial position of leading players in the bicycle industry casts its shadow ahead of Eurobike 2025. The show organisation reports a shift towards more attention for the segments parts and accessories, boutique brands, services and international suppliers.

DONGGUAN, China - Drive train manufacturer Gobao is expanding its business on the European e-bike market from its base in Germany. Gobao Electronic Technology GmbH was founded already in 2019 and is now hiring local representatives in various other countries. "We wanted to make a soft start to get a good understanding of the market," Gobao chairman Qingfu Chen told Bike Europe.

FRANKFURT, Germany - A sign of more advanced technology entering the e-bike market was Star Union's magnetic gear motor at this year's Eurobike. The motor uses magnetic force instead of mechanical force to offer maximum efficiency of 90%. The prototype displayed is being targeted for mass production in Q2 2025.

At the start of this season, the Dutch brand Van Dijck drew attention with its extensive rebranding. Now, their product portfolio is also getting a facelift: with the new Triton Hypershift Belt, they are showcasing what is technically possible.

SHENZHEN, China - Cable integration and the ongoing trend towards connectivity on e-bikes makes cables and connectors smaller. According to manufacturer Chogori the market demands thinner connectors with similar functionalities.