FRANKFURT AM MAIN, Germany - The devastating impact of the extreme oversupply situation, combined with a postponed market recovery, became apparently visible at Eurobike 2025. The downward spiral has spread across the entire industry, impacting innovation and marketing alike, resulting in a lower visitor turnout and a shift in marketing budgets.
FRANKFURT, Germany - There are big changes ahead for Eurobike starting in 2026, as the trade fair refocuses on sport cycling and the world of performance bikes. Organiser Fairnamic also announced the launch of Mobifuture, a new trade show dedicated entirely to electric micromobility.
FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.
FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.
FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.
FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.
