This initiative represents the largest-ever delegation from the Portuguese two-wheel sector, organized by ABIMOTA, and forms a key component of the AM2R’s international promotion activities. The project is co-funded by the Portuguese Recovery and Resilience Plan (PRR) / Next Generation EU.
Strengthen Portuguese companies and institutions
“The primary objective of participating in Eurobike 2025 is to present the AM2R project and its achievements to date,” says Gil Nadais, Secretary-General of ABIMOTA. “AM2R is strategically aligned with efforts to strengthen the capacity of Portuguese companies and institutions to participate in value chains within the bicycle, e-bike, and soft mobility sectors.”
The AM2R project involves a consortium of 44 companies and institutions, led by Polisport, and has already equipped over half of these entities with Industry 4.0 technologies. To date, over €200 million of the planned €213 million has been invested, driving modernization and enhancing competitiveness. The project has now surpassed 50% implementation, with approximately two-thirds of participating entities currently undergoing or having completed modernization processes.
AM2R at Eurobike 2025
Portugal has emerged as a leading bicycle manufacturer in Europe, and AM2R is accelerating this momentum. The project aims to position Portugal as a hub for research and development, fostering a more competitive, efficient, and sustainable industry.
“AM2R is demonstrating the potential for collaboration and integration within the bicycle, e-bike, and soft mobility industries,” says Nadais. “We are confident that our presence at Eurobike 2025 will showcase the innovation and capabilities of the Portuguese sector to a global audience.”
This article is sponsored by ABIMOTA.
