How to sell children's bikes? 10 golden rules for selling kids' bikes successfully.

Together with his brother Leon, Jeroen Kuijpers runs the Kuijpers Tweewielers bike shop that was founded by their father in Helmond in 1979. The whole of the first floor of the shop is devoted to children's bikes so that they can be optimally presented. It is a completely separate department, including colourful paintings on the walls, just for kids.

Tok Ramazan has been selling bikes in The Hague for almost ten years. Ramazan's shop is in a working-class neighbourhood with lots of young families, and he prices his kids' bikes affordably for them.

Kids' bikes are mainly sold through specialist stores and toy shops. In that sense, Edwin Woudt from the Dutch town of Koog aan de Zaan kills two birds with one stone, because his bike shop, called Woudt de Fietsspecialist, is combined with a branch of Intertoys.

The Edwin Groen Tweewielers bike shop has been based at the same premises in Heerhugowaard (The Netherlands) for over 30 years. The massive store sells every conceivable kind of bicycle, and part of the shop is also dedicated to the kids' bike segment.